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Lindt Chocolate Research Paper

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Lindt Chocolate Research Paper
INTRODUCTION: Chocoladefabriken Lindt & Sprüngli AG was established in 1845 by David Sprungli and his son Rudolf Sprungli. Company was started as an artisanal sugar bakery & transformed itself into in innovative chocolate maker in 1892. In 1994 the structure was redesigned & a kilchberg based holding company was formed.
Chocoladefabriken Lindt & Sprüngli AG is one of the world 's leading manufacturers of premium chocolate and chocolate-related products in confectionary industry, selling in more than 80 countries, with almost $1 billion in worldwide sales. The predominantly Swiss-owned Corporation manufactures various products of its renowned Lindt brand in Switzerland, Germany, France, Italy, and Austria, as well as in the United States. The international group includes major sales and distribution firms in England, Poland, Spain, Canada, and Australia, as well as sales offices in Buenos Aires, Hong Kong, and Dubai. Lindt & Sprüngli products are distributed by a network of distributors that spans the globe.
Objective: I have chosen this firm because of my interest in Swiss chocolates and to know the factors responsible for making Switzerland as the world’s largest manufacturer of chocolates and the influence of geography in making this firm a renowned chocolate brand in the world. (Chocoladefabriken Lindt & Springli AG History)

COMPANY PRODUCTS: Chocolate bars, Chocolate bags, Gift boxes, Lindor, Excellence and Golden bunny. ROLE OF GEOGRAPHY: Swiss leads the world in chocolate consumption with, Switzerland being the top most chocolate loving country in the world with the per capita consumption of 25.6 lbs. /year (people), thus the chocolate consumption level of the people, provides ample scope for the growth and progress of firms like Lindt.
Higher standard of living: people in Switzerland has high standard of living thus boosting the performance of premium chocolate firm like lindt.
Chocolate associations: there are


Bibliography: Chocoladefabriken Lindt & Springli AG History. (n.d.). Retrieved 7 1, 2012, from fundinguniverse: http://www.fundinguniverse.com/company-histories/chocoladefabriken-lindt-spr%C3%BCngli-ag-history/ chocolate by country. (n.d.). Retrieved 7 1, 2012, from Zchocolat: http://www.zchocolat.com/chocolate/chocolate/chocolate-by-country/swiss-chocolate.asp company social responsibility. (n.d.). Retrieved 7 2, 2012, from lindt: http://www.lindt.ca/swf/eng/company/social-responsibility/lindt-strongly-condemns-child-labor/ Lindt & Sprungli. (n.d.). Retrieved 7 2, 2012, from wikipedia: http://en.wikipedia.org/wiki/Lindt_%26_Spr%C3%BCngli lindt & sprungli 's annual report 2011. (n.d.). Retrieved 7 3, 2012, from google: http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&ved=0CFAQFjAA&url=http%3A%2F%2Fwww.equitystory.com%2Fdownload%2Fcompanies%2Flindt%2FAnnual%2520Reports%2Flindt_annual_report_2011.pdf&ei=QFLzT43oM-Sz6wGH7NWqCA&usg=AFQjCNGFca5Nqex8kPhyIyP Lindt strategy wins hands and hearts. (n.d.). Retrieved 7 2, 2012, from bandt: http://www.bandt.com.au/news/archive/lindt-strategy-wins-hands-and-hearts milestones. (n.d.). Retrieved 7 3, 2012, from irpages2.equitystory: http://irpages2.equitystory.com/cgi-bin/show.ssp?id=5201&companyName=lindt_relaunch&language=English Milestones. (n.d.). Retrieved 7 3, 2012, from irpages2.equitystory: http://irpages2.equitystory.com/cgi-bin/show.ssp?id=5201&companyName=lindt_relaunch&language=English PEST analysis of Switzerland. (n.d.). Retrieved 7 2, 2012, from slideshare: http://www.slideshare.net/ronakshah007/pestle-switzerland
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