Lenovo is one of the most prominent PC manufacturers in the world especially in Asia. It is headquartered in Morrisville, North Carolina and has more than 25000 employees in the world. In 2004, Lenovo purchased IBM’s Personal Computing Division, its global PC (desktop and notebook computer) business. The acquisition made Lenovo one of the leading global PC makers. In addition, Lenovo is a Worldwide Olympic Partner and the Official Computing Equipment provider for the Beijing 2008 Olympic Games.
Lenovo recorded revenues of $16.4 billion during the fiscal year ended March 2008, an increase of 17% over 2007. The net profit of this company was $484 million in fiscal year 2008 compared with only $161 million in 2007, an increase of 201% (lenovo.com).
Lenovo is now in the process of international development. This essay will use SWOT analysis to analyse Lenovo Company in the areas of strengths, weaknesses, opportunities and threats respectively. Generally speaking, the international competition between Lenovo and other IT companies is intense, and it may point out some weaknesses and threats of Lenovo. However, international development can bring Lenovo unprecedented opportunity to receive great benefit in the global market.
2. SWOT Analysis
2.1 Probable strengths
Compared to main competitors, Lenovo has three strengths. Firstly, Lenovo’s market share in China is dominant compared to other competitors like Dell and HP. Lenovo is one of the leading brands in China and has maintained this leading place for over 10 years. The company’s overall PC market share in China reached 34.6% in the 2007 fiscal year, an increase of 0.7% over the record in 2006. Moreover, Lenovo’s greater China division has been achieving 24% year-on-year growth in PC shipments during recent years and this helps to strengthen its leading market position in China (lenovo.com).
Secondly, the company’s product brand combination achieves... [continues]
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