Lenovo's It Market Competition
Abstract
In recent years, competition in the IT market economy has turned fierce. To survive in the competition, all organizations need to be fully aware of the prevailing business environment and also to ensure that their product(s) conform to the customer’s expectations as the taste and choice of the customer changes rapidly over time. Lenovo has utilized unique competitive marketing strategy over the years to achieve rapidly increasing share of the IT market. Lenovo’s major strengths lie in its current brand image and market share. Its products are reliable, durable and of high quality, but there is always a great deal of threat from leading competitors in the market. Recent weakening of the US economy and falling dollar value are other irritants to Lenovo’s growth.
Lenovo and its competing rivals
For businesses to understand adequately the nature of the competition they face, they must define their market accurately by recognizing a broad base of its competitors. Analysis of marketing research data so collected indicate that all organizations need to be in touch with their business market environment and feel the pulse and ever changing expectations of customers. Major dominating competitors of Lenovo’s Personal Computers division are Hewlett-Packard and Dell who account for 21% and 54% respectively of the international corporate market. The strategy is to develop latest PC’s that are efficient, light in weight with latest features and of course with low competing price. There is cut throat competition in the market. With innovativeness, entrepreneurial spirit and teamwork across various cultures, Lenovo captured the global market of its competitors and positioned itself within a short life span as a next generation global company of PC’s.
Lenovo: Innovations per excellence
Innovation is how Lenovo achieves competitive differentiation and drives new market product opportunities, such as mobile internet, digital home and cloud computing. To
In recent years, competition in the IT market economy has turned fierce. To survive in the competition, all organizations need to be fully aware of the prevailing business environment and also to ensure that their product(s) conform to the customer’s expectations as the taste and choice of the customer changes rapidly over time. Lenovo has utilized unique competitive marketing strategy over the years to achieve rapidly increasing share of the IT market. Lenovo’s major strengths lie in its current brand image and market share. Its products are reliable, durable and of high quality, but there is always a great deal of threat from leading competitors in the market. Recent weakening of the US economy and falling dollar value are other irritants to Lenovo’s growth.
Lenovo and its competing rivals
For businesses to understand adequately the nature of the competition they face, they must define their market accurately by recognizing a broad base of its competitors. Analysis of marketing research data so collected indicate that all organizations need to be in touch with their business market environment and feel the pulse and ever changing expectations of customers. Major dominating competitors of Lenovo’s Personal Computers division are Hewlett-Packard and Dell who account for 21% and 54% respectively of the international corporate market. The strategy is to develop latest PC’s that are efficient, light in weight with latest features and of course with low competing price. There is cut throat competition in the market. With innovativeness, entrepreneurial spirit and teamwork across various cultures, Lenovo captured the global market of its competitors and positioned itself within a short life span as a next generation global company of PC’s.
Lenovo: Innovations per excellence
Innovation is how Lenovo achieves competitive differentiation and drives new market product opportunities, such as mobile internet, digital home and cloud computing. To