LEG 100: Business Law
Prepared for: Professor Matthew Grasham
November 4, 2012
This paper is going to examine the difference between Black Bike week and Harley Davidson Spring Bike Rally (predominantly white) in Myrtle Beach, South Carolina. We are going to see if the NAACP had a valid reason to file a lawsuit against Myrtle Beach and several of its businesses. If so, we are going to see how risk management could’ve played a bigger role in preventing the lawsuit from happening. We will also be discussing ethical considerations that might be applicable to this case. Then, we’ll determine which sources of law would be most relevant in this case and how management could leverage knowledge of sources to prevent similar instances in the future.
Summarize the actions that lead to the lawsuit. Myrtle Beach is a popular tourist destination among people of all walks of life throughout the world. One of the things Myrtle Beach is known for is its Bike rallies. One is called Black Bike week and the other Harley Davidson Spring Bike Rally. For years they have been trying to ban/restrict the activities that go on during Black Bike week. The NAACP took it amongst them to sue the city of Myrtle Beach and a few of its establishments for discrimination. The only time during the year where the majority of tourists are black is on Memorial day weekend, during Black bike week. So, the NAACP filed a pair of Federal lawsuits stating that Molly Darcy’s and the American Pancake and Omelet house refused to serve visitors of Black Bike week. They closed their businesses during peak times to refrain from serving the black customers. Another complaint states that even though during the Harley Davidson Spring Bike Rally, a portion of Ocean Boulevard was closed off for an afternoon to control a fight between two motorcycle gangs, the Hell’s Angels and...