Tavernier 1 Eng. 101 .003
April, 1st, 2013
Moving to Miami
Back in 2010 Lebron James was under a great deal of scrutiny for being one of the best players in the NBA, but not being able to win a championship after seven years with the Cleveland Cavilers. Lebron was not happy with Cleveland’s front office and the fact that they could not obtain any star players to play alongside Lebron for seven years. So when Lebron’s contract expired at the end of 2010 he decided to explore his options and test his market value. He got an enticing offer from the Miami Heat to play with two all-star caliber players in Dwayne Wade and Chris Bosh. He took Miami’s offer and took his talents to Miami as he said at a press conference. For Lebron James, signing with the Miami Heat resulted in positive changes for him such as a larger market to make more money, better teammates to take some of the work load off him, and the opportunity to win more championships. Moving from Cleveland, Ohio to Miami, Florida gave Lebron a more lucrative market to make more money in. In comparison to Cleveland, Miami is a more exciting place with an active nightlife, more enjoyable weather and more money invested into the area. He dwells in a large market in Miami where he already has endorsements and contracts with companies. Since he came into the NBA, specifically, Nike and Lebron have built a relationship that has created innovative basketball products and captivating campaigns. In 2010 when he signed with the Heat Tavernier 2
his current version of his signature shoe, the Zoom Lebron VI, was the best-selling version of his shoe up to that 2010 date. An immediate example of how he is able to make more money in the larger and more lucrative Miami market. Lebron took less money to play with a higher caliber of players in Dwayne Wade and Chris Bosh. He now plays with players that produce more than...
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