Leadership Report on Steve Job

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BUSINESS LEADER
“STEVE JOBS”
INTRODUCTION
Steve Jobs is the Chairman and CEO of Apple Computers Inc. and arguably one of the world’s most successful businessmen today. He founded Apple in the 1970s, got chased out by his own board of directors, but returned eventually as Apple’s CEO. Since then, he has revolutionized the IT industry with his creations like the Mac Book, the iPod and the iPhone. PERSONAL LIFE AND A QUICK HISTORY

Steve Jobs was born in San Francisco in February 24, 1955. He was an adopted son of the Jobs couple from California. Jobs attended Homestead High School in California and often went to the after school lectures by Hewlett-Packard Company. It was there that he met his eventual partner, Steve Wozniak. Jobs would have his early beginnings working at Atari as a technician building circuit boards. In 1976, he would start the company Apple Inc. with Steve with funding from a millionaire investor. In 1984, he developed the Macintosh, which was the first small computer with a graphic interface in its time. It had promise to revolutionize the whole PC industry. BUSINESS GROWTH

Jobs had realized there was a huge gap in the computer market. At that time almost all computers were mainframes. They were so large that one could fill a room, and so costly that individuals could not afford to buy them. Advances in electronics, however, meant that computer components were getting smaller and the power of the computer was increasing. Jobs and Wozniak redesigned their computer, with the idea of selling it to individual users. The Apple II went to market in 1977, with impressive first year sales of $2.7 million. The company's sales grew to $200 million within three years. This was one of the most phenomenal cases of corporate growth in U.S. history. Jobs and Wozniak had opened an entirely new market—personal computers. Personal computers began an entirely new way of processing information. By 1980 the personal computer era was well underway. Apple was continually forced to improve its products to remain ahead, as more competitors entered the marketplace. Apple introduced the Apple III, but the new model suffered technical and marketing problems. It was withdrawn from the market, and was later reworked and reintroduced.

Jobs continued to be the marketing force behind Apple. Early in 1983 he unveiled the Lisa. It was designed for people possessing minimal computer experience. It did not sell well, however, because it was more expensive than personal computers sold by competitors. Apple's biggest competitor was International Business Machines (IBM). By 1983 it was estimated that Apple had lost half of its market share (part of an industry's sales that a specific company has) to IBM. THE MACINTOSH

In 1984 Apple introduced a revolutionary new model, the Macintosh. The on-screen display had small pictures called icons. To use the computer, the user pointed at an icon and clicked a button using a new device called a mouse. This process made the Macintosh very easy to use. NEXT

Jobs soon hired some of his former employees to begin a new computer company called NeXT. Late in 1988 the NeXT computer was introduced at a large gala event in San Francisco, aimed at the educational market. TOY STORY

NeXT was not, however, the end of Steve Jobs. In 1986 Jobs purchased a small company called Pixar from filmmaker George Lucas . Pixar specialized in computer animation. Nine years later Pixar released Toy Story, a huge box office hit. Pixar later went on to make Toy Story 2 and A Bug's Life, which Disney distributed, and Monsters, Inc. All these films have been extremely successful. Monsters, Inc. had the largest opening weekend ticket sales of any animated film in history. APPLE STORE

In November 1997 Jobs announced Apple would sell computers directly to users over the Internet and by telephone. The Apple Store became a runaway success. Within a week it was the third-largest e-commerce site on the Internet. In September...
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