Kid Kustomers Eric Schlosser Analysis

“Kid Kustomers” Eric Schlosser In his report, “Kid Kustomers,” Eric Schlosser discovers the tactics marketers and manufacturers utilize to target children. Schlosser claims that since the 1980s when working parents spent less and less time with their kids, they felt it necessity to spend more money on them. Manufacturers took advantage and began to promote a kid-related appearance. They started by observing children of specific ages to discover their interests and habits, receiving much of their information from the Internet and kids’ clubs. This provided the marketers insights on how to improve their business plan to attract more children and create “cradle-to-grave” customers. Their strategies often resulted in clever mascots