Key Success Factors of Apple Inc
1. Abstract
Introduction – Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper.
Relation to Previous Research – By analyzing different researches, we can have a whole picture of Apple's success and see whether there have any managerial implication.
Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet, we can analyze the data to reflect Apple's recent key success factors.
Conclusion – Brief summary of the key success factors of Apple Inc. which make it have a market share of 14% in U.S. and 3% in the world.
2. Introduction
Apple Inc. is an American Multinational corporation with a focus on designing and manufacturing consumer electronic and related software products. Its best-known hardware products include the Macintosh line of personal computers, the iPod (portable media player), and the iPhone. The software products include the Mac OS X operating system, iTunes media browser and the iLife suite of multimedia and creativity software. (Wikipedia, the free encyclopedia)
The personal computer industry is characterized by the following features: it is highly competitive, computer companies abide aggressive pricing practices that causes downward pressure on gross margins, another feature is frequent introduction of new products, computers, peripherals and accessories have got in a great extant short product life cycles, there are a lot of industry standards and patents, in fact, all makers apply strategies of continual improvement in product price/performance characteristics, if any company has invented any technological advancements, another one rapidly adopts it, besides, prices are very sensitive on the part of consumers, and it is likely, there is and lots of competitors in the market. In order to achieve those results Apple Inc. has got today the company has to pay attention to all these above
Introduction – Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper.
Relation to Previous Research – By analyzing different researches, we can have a whole picture of Apple's success and see whether there have any managerial implication.
Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet, we can analyze the data to reflect Apple's recent key success factors.
Conclusion – Brief summary of the key success factors of Apple Inc. which make it have a market share of 14% in U.S. and 3% in the world.
2. Introduction
Apple Inc. is an American Multinational corporation with a focus on designing and manufacturing consumer electronic and related software products. Its best-known hardware products include the Macintosh line of personal computers, the iPod (portable media player), and the iPhone. The software products include the Mac OS X operating system, iTunes media browser and the iLife suite of multimedia and creativity software. (Wikipedia, the free encyclopedia)
The personal computer industry is characterized by the following features: it is highly competitive, computer companies abide aggressive pricing practices that causes downward pressure on gross margins, another feature is frequent introduction of new products, computers, peripherals and accessories have got in a great extant short product life cycles, there are a lot of industry standards and patents, in fact, all makers apply strategies of continual improvement in product price/performance characteristics, if any company has invented any technological advancements, another one rapidly adopts it, besides, prices are very sensitive on the part of consumers, and it is likely, there is and lots of competitors in the market. In order to achieve those results Apple Inc. has got today the company has to pay attention to all these above