Kathleen Lights Research Papers

In today’s society, especially among teenage girls, watching makeup YouTube videos is run-of-the-mil ordinary. These videos range from makeup tutorials to favorite product videos. Kathleen Lights, a famous makeup artist on YouTube recently launched a video named Best of Colourpop/ My favorite products - updated, which got 703, 571 views. Lights is an affiliate of Colourpop so she receives PR from their company, which is free makeup. She has business relationships with the staff at Colourpop so naturally she wants her viewers to purchase from them. These teenage girls that watch her videos are potential buyers. Since Colourpop is a affordable brand, during the time the video was uploaded, Colourpop marked 20% off the products mentioned in the
Her wording could be better when raving about these products because she tends to come across repetitive. Accordingly, Kathleen explains each of the highlighters by color and texture and what would work optimal on certain skin tones, which she is effective at. First, she brings up the highlight “Lunch Money”, which is explained as a light gold well suited for fair skin tones and makes the short comment of “such a beautiful highlight”. Later on, Lights analyzes the shade Wisp which she compared to high-end Becca’s opal highlight. To sell the point home, Lights explains that Opal is $38 and Colourpop”s Wisp is $8 and says it’s great to save money. This markets to the teenage demographic since most teens don’t generally want to spend $38 on a highlighter. Colourpop’s product then becomes promoted, which will increase their sales. Although, Lights makes her point brief for the highlighter section of the video and doesn’t analyze the products super in-depth, she did well when comparing them to high-end products and skin
These products have been Lights holy grail (most used products) and she expressed that in the video. Over the course of two years, Kathleen Lights has created two eyeshadow quad collabs and one eyeliner with Colourpop, so naturally she mentions them in her favorites video. This weakens her credibility because she collaborated with this company and received payment. Later on in the video, Lights mentions a single eyeshadow from Colourpop and raves about the shade Wattles saying, “This has to be my favorite Colourpop eyeshadow of all time”. For more clarity, she goes further to elaborate for new viewers that she’s done a tutorial using it and wears it all the time since it’s practical for everyday. The technique of her raving is that she knows her viewers have bought stuff she has recommended before and that the people that watch her videos purchase simple makeup, therefore the draw of a simple everyday eyeshadow becomes appealing. Further on into the video Lights starts raving about Colourpop’s eyeliners and states “They make the best colored eyeliners”, meaning that no other brands colored eyeliners come close in her opinion. This is a bit subjective and could be explained more by objective facts like a wear test and swatches comparing them to other brands colored eyeliners to further prove her point. When she