Just Mayo Lawsuit Analysis

A lawsuit filed October. 31 2014 in the U.S District Court in New Jersey has a lot of people in the consumer world talking. The Makers of Hellmann’s and Best Food brands of Mayonnaise, is accusing Hampton Creek Inc. of falsely advertising for calling its eggless spread, ‘mayo’. The corporate giant is demanding Hampton Creek change its labels of its Just Mayo products (which is currently an egg with a plant growing over it). Founded three years ago, Hampton Creek uses yellow peas instead of eggs in its spread. It has great support from the people buying Just Mayo, to back up its new innovative way of consuming egg free products in sustainable simple ways. In less than a year, Just Mayo has landed on shelf space in major retailers, such as Whole
This being the case, it is easy to see big corporations who don’t deal with competition to backlash at the thought of another rival product that would come in any harm to their production value and economic growth. It is important to note however, this lawsuit only marks the latest on going battles between established food companies and the ever growing natural- and organic-food producers, that envision a cleaner future. Big named companies claim they are for cleaner eating, but this lawsuit is one of many that help outline, what we truly are consuming and what the consequences are. Again I can’t stress it enough, there's no surprise that this lawsuit came about. When a company is threatened they will fight at any costs to protect their revenue costs. More so when they haven’t had any real competition to worry about in decades. That’s exactly what Just Mayo is, the first real competition that giants like Hellmann’s and Best Foods has to deal with. Although it is hard to prove the quantified harm that has been done to the sales of companies like Hellmann’s, we can see they will try to metaphorically ‘smoke out’ the competition moreover, they will stop at nothing to try to protect their ideal company