JSB Market Research - Global Business Travelers' Airport Retail Trends, 2014-2015
Global Business Travelers' Airport Retail Trends, 2014-2015
Published on 06th May 2014
Global Business Travelers' Airport Retail Trends, 2014-2015 is a new report by Conlumino that globally analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinion and purchasing pattern, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.
Key Findings
The highest percentage of business travelers' spend '15 min or less' at duty paid airport retail outlets during 2014.
For majority of business travelers, shopping at airport retail stores was 'less than 5%' of total shopping during 2012, 2013, and 2014.
'Renowned brands at discounted prices' and 'competitive prices' are key factors motivating business travelers to purchase at airport retail stores.
96% of business travelers' prefer global brands for 'perfumes, cosmetics and personal care' products.
Synopsis
This report examines business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing pattern, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency pattern of global business travelers.
In particular, it provides an in-depth analysis of the following:
Business travelers' average time spent at airport retail outlets: evaluates time spend per visit by business travelers to an airport retail outlet.
Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
Business travelers' expenditure on product
Published on 06th May 2014
Global Business Travelers' Airport Retail Trends, 2014-2015 is a new report by Conlumino that globally analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinion and purchasing pattern, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.
Key Findings
The highest percentage of business travelers' spend '15 min or less' at duty paid airport retail outlets during 2014.
For majority of business travelers, shopping at airport retail stores was 'less than 5%' of total shopping during 2012, 2013, and 2014.
'Renowned brands at discounted prices' and 'competitive prices' are key factors motivating business travelers to purchase at airport retail stores.
96% of business travelers' prefer global brands for 'perfumes, cosmetics and personal care' products.
Synopsis
This report examines business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing pattern, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency pattern of global business travelers.
In particular, it provides an in-depth analysis of the following:
Business travelers' average time spent at airport retail outlets: evaluates time spend per visit by business travelers to an airport retail outlet.
Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
Business travelers' expenditure on product