JM MAGPOC
Title Page
Asia Pacific College of Advance Studies
The Role of Customer Relationship Management on Marketability of Hotels
BS HRM-III
John Marc Magpoc
Sir Joey Lopez
Approval Sheet
This Research entitled “The Role of Customer Relationship Management on Marketability of Hotels” prepared and submitted by John Marc Magpoc in fulfillments of the requirments in Methods of Research for HRM has been examined and is recommended for approval and acceptance.
Mr. Joey Lopez
Instructor
Abstract
The purpose of this research is to identify The Role of Customer Relationship Management on Marketability of Hotels. Customer Relationship Management, or CRM, has many perspectives and definitions that illustrate its fundamental thrust, that of trying to present a holistic strategy for managing customer relationships by getting to know the customers and their needs better, communicating with them more effectively and trying to fulfil these needs.
The research presented in this dissertation attempts to examine the role of CRM for the hotel.
ACKNOWLEDGEMENTS
I am indebted to the following people for their help and support:
Chapter 1: THE INTRODUCTION
The Customer Relationship Management (CRM) had become an importance topic for both academicians and business people. There are many existing academic literature of customer relationship management, which mostly not provided a clear indication of what specifically constitutes CRM process. It had been accepted that Customer Relationship Management (CRM) is to enable organizations to better serve its customers through the introduction of reliable processes and procedures for interacting with hotel customers. Nowaday competitive business environment, only installing and integrating a software package designed to support CRM processes cannot implement a successful CRM strategy. CRM is the business strategy to select and manage the most valuable customer
Asia Pacific College of Advance Studies
The Role of Customer Relationship Management on Marketability of Hotels
BS HRM-III
John Marc Magpoc
Sir Joey Lopez
Approval Sheet
This Research entitled “The Role of Customer Relationship Management on Marketability of Hotels” prepared and submitted by John Marc Magpoc in fulfillments of the requirments in Methods of Research for HRM has been examined and is recommended for approval and acceptance.
Mr. Joey Lopez
Instructor
Abstract
The purpose of this research is to identify The Role of Customer Relationship Management on Marketability of Hotels. Customer Relationship Management, or CRM, has many perspectives and definitions that illustrate its fundamental thrust, that of trying to present a holistic strategy for managing customer relationships by getting to know the customers and their needs better, communicating with them more effectively and trying to fulfil these needs.
The research presented in this dissertation attempts to examine the role of CRM for the hotel.
ACKNOWLEDGEMENTS
I am indebted to the following people for their help and support:
Chapter 1: THE INTRODUCTION
The Customer Relationship Management (CRM) had become an importance topic for both academicians and business people. There are many existing academic literature of customer relationship management, which mostly not provided a clear indication of what specifically constitutes CRM process. It had been accepted that Customer Relationship Management (CRM) is to enable organizations to better serve its customers through the introduction of reliable processes and procedures for interacting with hotel customers. Nowaday competitive business environment, only installing and integrating a software package designed to support CRM processes cannot implement a successful CRM strategy. CRM is the business strategy to select and manage the most valuable customer