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Jetstar Analysis

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Jetstar Analysis
Assessment 1
Lam Minh Tho
397906

Prepared for: Phillip Dowling
Jetstar’s History
It is a low-cost airline headquartered in Singapore. It is the Asian offshoot of Qantas’s Jetstar Airways. It operates services to regional destinations. Its main base is Singapore Changi Airport. On April 16, 2008, the company announced that it had achieved profitability for the year ended March 31, 2008, with an increase of 20 per cent in the number of passengers carried and a passenger load factor of over 75 percent, an increase of 4 percent over the previous year.

| IATA
3K | ICAO
JSA | Call sign
JETSTAR ASIA | | Founded | 2004 | Hubs | Singapore Changi Airport | Frequent flyer program | Qantas Frequent Flyer | Member lounge | Qantas Club | Fleet size | 7 | Destinations | 11 | Parent company | Newstar | Headquarters | Singapore | Key people | Ms Chong Phit Lian (CEO), Mr Choo Teck Wong, Denis (Chairman) | Website | http://www.jetstar.com |
In 2006, Jetstar became the first Australian airline to enable customers to select their seats upon booking. In the same year, Jetstar and Jetstar Asia were brought together under the Jetstar brand.
In 2007, Jetstar won the Skytrax World Airline Award™ as the best low cost airline – in the world. The survey, conducted between August 2006 and June 2007, attracted 14 million respondents, with more than a third (five million) voting in the Low Cost Carrier category alone.
In January 2008, Jetstar carried 680,000 domestic passengers, up 12.8 per cent on January 2007, and 149,000 international passengers, up 65.7 per cent in the previous corresponding month.
Jetstar’s domestic and international network is supported by an existing narrow-body fleet of 26 A320s and the future introduction of an initial three Airbus A321s. The airline currently operates six Airbus A330-200s serving eight international long-haul markets to Asia and the Asia Pacific.
Jetstar has made no secret of its intentions to

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