Jet Airways

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  • Topic: Airline, Indira Gandhi International Airport, Chhatrapati Shivaji International Airport
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  • Published : October 31, 2012
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Study of strategic management decisions of Indian Aviation Industry

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Table of Contents
Chapter I: Introduction 1.1 Objective …………………………………………………………………………….. 1.2 Scope of the project...…………………………………………………………….......

Chapter II: Theoretical Framework and Review of Literature 2.1 Indian Aviation Industry................................................................................................ 2.2 Key Domestic Players……………………………………………………………......... 2.3 Product Mix………………………………………………………………………........ 2.4 Pricing Mix…………………………………………................................................... 2.5 Place Mix…………………………………………………………………………….. 2.6 Promotion Mix ……………………………………………………………………….

Chapter III: Analysis 3.1 Environmental Scan (PEST Analysis)………………………………………………. 3.2 SWOT Analysis……………………………………………………………………... 3.3 TOWS Analysis……………………………………………………………………...

Chapter IV: Conclusion 4.1 Conclusion……………..……………..……………………………………….. …….

Bibliography……………………..…………………………..……………………………..

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CHAPTER 1 INTRODUCTION

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Objective: To study various airlines in Indian aviation Industry To study and analyze Strategic Management decisions of different airlines in IAI

Scope of the project To understand and study the concepts of strategic management. To study the management decision of Domestic airlines in IAI. The project will involve Strategic management analysis using Pest Analysis, SWOT analysis, Tows Analysis etc.

Data Collection Secondary data collected through various magazines, books,

Newspapers , case studies and internet will be used. Data Analysis The project analysis will involve Pest Analysis, SWOT analysis, Tows analysis etc.

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Chapter 2 Literature Survey

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Theoretical Framework and Review of Literature
INTRODUCTION Indian Aviation Industry
The basic function of an airline is to accommodate for passengers and cargo while taking them to far-off places between two major cities or towns within a country or beyond geographical borders. The aviation industry in India has grown by leaps and bounds in recent years in terms of kilometers flown as well as customers serviced. The economy of a country is substantially determined by the quality of air transport.

Air transport is also considered to be the swiftest mode of transport. Almost all the states have one or more airports, which are regularly serviced by several airlines. There are a number of international airports, which also serve as domestic airport too. Others are only domestic airports. The Air Transport Companies are both in the public sector and in the private sector. In the public sector, there are Air India and Alliance Air. In addition to this there are several private scheduled operators, viz. Jet Airways (India) Ltd., Go Airways, Kingfisher Airlines, Paramount Airways Pvt. Ltd., Go Airlines (India) Pvt. Ltd., and Inter Globe Aviation Ltd. (Indigo) operating on the domestic sector providing a wide choice of flights and connectivity to various parts of India. One cargo airline viz. Blue Dart Aviation Pvt. Ltd. is also operating scheduled cargo services in the country. At present there are 59 companies holding non scheduled air transport operators permit.

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THE KEY DOMESTIC PLAYERS

Airlines Founded

Head Quarters

Key Person

LOGO

Air India, 1932

Mumbai

Arvind Jadhav, Chairman & MD

Jet Airways, 1993

Mumbai

Naresh Goyal ,Founder & Chairman

Jet Lite (Formerly Air Sahara), 1991 Kingfisher Airlines, 2004 Kingfisher Red (Formerly Air Deccan),2003

New Delhi

Naresh Goyal ,Owner & Chairman

Bangalore

Vijay Mallaya, CMD

Bangalore

Vijay Mallaya, Chairman & CEO

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Indigo Airlines, 2005 Spice Jet, 2005

New Delhi

Bruce Ashby, President & CEO

New Delhi

Siddhanta Sharma,CEO & COO

Go Air Airlines,2005 Paramount Airlines, 2005

Mumbai

Jeh Wadia, MD

Chennai

M.Thiagarajan, MD

AIR INDIA Air India International entered the jet age in 1960 when it‟s first Boeing...
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