Jd Wetherspoon
1.0 Introduction
The aim of this case study is to critically analyze the current strategic situation and future strategic direction of JD Wetherspoon Plc by using the macro and micro environment analysis, to illustrate and evaluate its internal and external situation and its competitive position. As well as to gain competitive position in the market. To implement and analyze the strategy using Porter’s five generic forces and also discuss a possible strategic direction; by combining with the life cycle portfolio matrix development before drawing to a conclusion.
JD Wetherspoon Plc is one of the leading pub chain and budget hotel in United Kingdom. The company has 775 pubs spread in UK and Ireland. The pub first started on December 1979 in London and started their first budget hotel in 1998 at shrewsbury. In 1999 they open a new branch across the country in Ireland. In 2000 the company took over the group of ten Lloyds No 1 pub. The aim of the company is to provide a best customer service, a good quality, choice and good value for food and drinks served with a well trained and friendly staff at reasonable prices. They also aim to maintain the pub in excellent condition. The pub offer a wide variety of local real ales and brewed beer from UK and Ireland for an affordable price that the other pubs cannot compete. Over the last thirty years they won a lots of national and regional awards. According to Tim Martin(2009 – 2010) ‘We were the first company introduce non-smoking areas in pubs, nearly 20 years ago and the first to offer a food menu all day’. JD Wetherspoon Plc mission statement is generally to provide the best CQSMA (Cleanliness, quality service, maintenance and atmosphere) standards in the pub world, to be the best company to work for and, by doing things to be the most profitable.
2.0 Scanning Environment
Environmental scanning is the acquisition and use of information about events, trends, and relationship in an organizations
The aim of this case study is to critically analyze the current strategic situation and future strategic direction of JD Wetherspoon Plc by using the macro and micro environment analysis, to illustrate and evaluate its internal and external situation and its competitive position. As well as to gain competitive position in the market. To implement and analyze the strategy using Porter’s five generic forces and also discuss a possible strategic direction; by combining with the life cycle portfolio matrix development before drawing to a conclusion.
JD Wetherspoon Plc is one of the leading pub chain and budget hotel in United Kingdom. The company has 775 pubs spread in UK and Ireland. The pub first started on December 1979 in London and started their first budget hotel in 1998 at shrewsbury. In 1999 they open a new branch across the country in Ireland. In 2000 the company took over the group of ten Lloyds No 1 pub. The aim of the company is to provide a best customer service, a good quality, choice and good value for food and drinks served with a well trained and friendly staff at reasonable prices. They also aim to maintain the pub in excellent condition. The pub offer a wide variety of local real ales and brewed beer from UK and Ireland for an affordable price that the other pubs cannot compete. Over the last thirty years they won a lots of national and regional awards. According to Tim Martin(2009 – 2010) ‘We were the first company introduce non-smoking areas in pubs, nearly 20 years ago and the first to offer a food menu all day’. JD Wetherspoon Plc mission statement is generally to provide the best CQSMA (Cleanliness, quality service, maintenance and atmosphere) standards in the pub world, to be the best company to work for and, by doing things to be the most profitable.
2.0 Scanning Environment
Environmental scanning is the acquisition and use of information about events, trends, and relationship in an organizations