Jack Shafer

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Judith Renteria
English 101-504
Obama’s 2008 Presidential Primaries
In Jack Shafer’s work, “How Obama Does That Thing He Does," he demonstrates how during Obama’s Speeches, he portrays himself as an important figure so that citizens can trust him. Through this technique Shafer effectively gets through the audience and convinces them that Obama is a remarkable candidate for the presidential primaries, Shafer uses ethos, pathos, and logos to explain his beliefs about Obama’s considerable achievements during his campaigning in the 2008 presidential primaries. Ethos is a Greek word meaning “character” or “authority." Ethos is mainly used to have “authority” on a literary work to prove the point (MCL 173). As Shafer demonstrates in the text how Obama pretends he is some kind of superhero from Joseph Campbell “talks about being on a journey that is about more than just change. If you want to walk together down the American road, he wants to you to be prepared for hard work; it’s never going to be easy” (WT 173). This quote from the text emphasizes how the author uses a saying out of a different person to let people know how important and trustworthy Obama will be if he is elected as the new president. Shafer also added in hid work what Obama said during his speech in the 2008 presidential primaries, “being on a journey that is about more than just hope… he wants you to be prepared for hard work” (WT 187). This particular part of the speech may have attracted the attention of most Americans since it’s not easy running for president when everyone has low hopes for you; he has to work twice as hard for people to trust him. Ethos is important in any literacy work; it can be a script for a movie or play, an article, or a simple essay any students need to write. Ethos means “authority," authority sets the point of the literacy work, such as what the writer wants to his audience to understand.

Work Cited
Johnson-Sheehan, Richard and Charles...
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