There has been much research into and around the subject concerning MVO with subjective well-being. The majority of research in this area has demonstrated that individuals who have a strong MVO do in fact report having a lower quality of life.
Kasser and Ryan (1993) claimed that striving for material goods does not fulfil instrinsic human needs, in attempts to explain the inverse relationship between materialism and subjective well-being (SWB).
Kasser, Ryan, Couchman, and Sheldon (2004) further proposed that people with an MVO struggle to satisfy three psychological needs; competence, relatedness and autonomy. People with an MVO personality struggle to fulfil their need to feel competent, as they often feel insecure and badly about themselves. Research to support such claims comes from Sirgy (1998; in Kasser, Ryan, Couchman, and Sheldon, 2004), who found that materialistically orientated individuals compare themselves against others who may be doing better or worse than themselves, and attempt to project what they may become in the future. Relatedness is another psychological need undermined by an MVO, and individuals are found to experience higher levels of emotion and conflict, causing shorter relationships (Kasser and Ryan, 2001; in Kasser, Ryan, Couchman, and Sheldon, 2004). The third need undermined by an MVO is... [continues]
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