Investigating Marketing
Investigating Marketing
Unit 3 Applied Business
Introduction
This piece of coursework is for my Unit 3 Applied Business. The coursework involves investigating marketing within a chosen business. The business I have chosen to investigate is Kitchen, a small business located in Snaith. The aim of my coursework is to evaluate the marketing strategy used by Kitchen to sell bakery and deli produce and also to operate a café. To investigate my chosen business I will give a brief background to Kitchen and the products they sell. Then I will explain what marketing is, including the 4p’s of marketing and discuss why the 4p’s are important to established companies such as Kitchen, and how it leads to overall performance. I will then, in context, show how the product I am researching use the 4p’s to boost sales of that chosen product. Also in my coursework I will explain and evaluate the main marketing objectives of Kitchen and I will include how they relate them to SMART objectives. In addition I will then identify the businesses marketing objectives for the product I am researching into and explain why the product has these objectives that Kitchen has set out. Furthermore I will include a detailed report on the closest competitors to Kitchen based on the research I have conducted and analyse this research to create my overall developed marketing mix. I will then evaluate the market segment in which Kitchen targets, and again how this compares to its closest competitors. Moreover, I will discuss market research and how it is important to businesses such as Kitchen. I will analyse Kitchen by producing multiple charts and graphs, these will help Kitchen develop from my research I have conducted in my overall aim of devising a new marketing mix for Kitchen. Finally I will take into consideration all of my research and then voice how I think that Kitchen can develop their marketing mix.
Background
Kitchen is a business that is located in Snaith. It is run by the
Unit 3 Applied Business
Introduction
This piece of coursework is for my Unit 3 Applied Business. The coursework involves investigating marketing within a chosen business. The business I have chosen to investigate is Kitchen, a small business located in Snaith. The aim of my coursework is to evaluate the marketing strategy used by Kitchen to sell bakery and deli produce and also to operate a café. To investigate my chosen business I will give a brief background to Kitchen and the products they sell. Then I will explain what marketing is, including the 4p’s of marketing and discuss why the 4p’s are important to established companies such as Kitchen, and how it leads to overall performance. I will then, in context, show how the product I am researching use the 4p’s to boost sales of that chosen product. Also in my coursework I will explain and evaluate the main marketing objectives of Kitchen and I will include how they relate them to SMART objectives. In addition I will then identify the businesses marketing objectives for the product I am researching into and explain why the product has these objectives that Kitchen has set out. Furthermore I will include a detailed report on the closest competitors to Kitchen based on the research I have conducted and analyse this research to create my overall developed marketing mix. I will then evaluate the market segment in which Kitchen targets, and again how this compares to its closest competitors. Moreover, I will discuss market research and how it is important to businesses such as Kitchen. I will analyse Kitchen by producing multiple charts and graphs, these will help Kitchen develop from my research I have conducted in my overall aim of devising a new marketing mix for Kitchen. Finally I will take into consideration all of my research and then voice how I think that Kitchen can develop their marketing mix.
Background
Kitchen is a business that is located in Snaith. It is run by the