Introduction
Sheena Maysingh Consumer Behavior
March 19, 2015 Research Term Paper
Introduction Sprite soft drink has been around for many decades and it is one of the best selling drinks in the United States. It has done well in trying to target there market and there segment in order to continue to strive and bring in new customers. Sprite has been doing well as far as bringing in profit and revenue. It has decline in its sales but The Coca Cola Company is trying to reposition the product were it will be target by the type of consumer that the company want to attract. The are developing marketing plans in order to keep the product relevant and in lead of other competitors. They are competing with numerous of competitors in order to keep ahead of the soft drink industry. The most competitive soft drink that is in the lead is 7Up which is causing tension between the brands among others. They are trying to regain their consumers as well as other countries by developing different types of campaign that will have certain celebrities that will help the product and the Coca Cola Company to strive to there full potential in the industry. Sprite has continued to strive for a bigger audience and not just stopping with one product under there brand. The have continuously put out different types of item to increase there product extension and to appeal to more people in a diverse way by producing extension on there product.
History of Sprite The Coca Cola Company was producing and selling many different types of fruit drinks that was under the name Sprite in the 1950’s. In 1961, The Coca Cola Company had started to produce the first bottle in the market that was name Sprite. Due to this transformation, Sprite as been the leading flavored soft drink in the lemon category. It is also the third highest selling carbonated soft drink after Pepsi and Coke. It is being distributed in a 188 countries through out the world. The name Sprite came from the name Sprite Boy which
March 19, 2015 Research Term Paper
Introduction Sprite soft drink has been around for many decades and it is one of the best selling drinks in the United States. It has done well in trying to target there market and there segment in order to continue to strive and bring in new customers. Sprite has been doing well as far as bringing in profit and revenue. It has decline in its sales but The Coca Cola Company is trying to reposition the product were it will be target by the type of consumer that the company want to attract. The are developing marketing plans in order to keep the product relevant and in lead of other competitors. They are competing with numerous of competitors in order to keep ahead of the soft drink industry. The most competitive soft drink that is in the lead is 7Up which is causing tension between the brands among others. They are trying to regain their consumers as well as other countries by developing different types of campaign that will have certain celebrities that will help the product and the Coca Cola Company to strive to there full potential in the industry. Sprite has continued to strive for a bigger audience and not just stopping with one product under there brand. The have continuously put out different types of item to increase there product extension and to appeal to more people in a diverse way by producing extension on there product.
History of Sprite The Coca Cola Company was producing and selling many different types of fruit drinks that was under the name Sprite in the 1950’s. In 1961, The Coca Cola Company had started to produce the first bottle in the market that was name Sprite. Due to this transformation, Sprite as been the leading flavored soft drink in the lemon category. It is also the third highest selling carbonated soft drink after Pepsi and Coke. It is being distributed in a 188 countries through out the world. The name Sprite came from the name Sprite Boy which
References: www.adage.com/article/news/advertising-sprite-launches-global-ad-campaign www.historyshortnotes.blogspot.com www.marketing-case-studies.blogspot.com www.pages.cs.wisc.edu/remzi/sprite www.ukessays.com/essay/marketing/marketing-plan-for-sprite-carbonated-drink-marketing-essay www.wikipedia.org/wiki/Sprite_(soft drink)