In the modern world business, people prefer to globalization. Globalization is about the worldwide economy activities- global companies enter the local markets and local companies enter the global ones. For this reason, managing the diversity in the multicultural work environment and building the multicultural marketing strategy are necessary for the development of the company. It is also enabling people to share their unique personality farther and wider. Thus, how to create a successful multicultural organization is an important issue for the managers today. Wal-Mart is founded in 1962. During 49 years, Wal-Mart becomes the largest retailer in the world with sales at a quarter of a trillion and over 1.3 million employees. Today, Wal-Mart has over 10,000 units in 27 countries and serves more than 200 million customers every week. Although rapidly expansion impels Wal-Mart becomes one of the top 500 companies in worldwide, it also has several multicultural organization behavior issues. Identification of organizational behavior issues
According to the Wal-Mart China website, Wal-Mart entered into Chinese market and opened its first supercenter in Shenzhen in 1996. As of March 1, 2012, Wal-Mart had owned 370 units in 140 cities and had created 106500 job opportunities cross China. From these numbers, it is reasonable to conclude that the sixteen years period that Wal-Mart had operated in China is successful. However, Wal-Mart recorded $419 billion in annual net sales in fiscal year 2011 and the net sale in China in 2011 was less than $8 billion. The market, which has one fifth of the world’s population, contributed less than 2 percent of the total net sales. This indicates Wal-Mart China faces some challenges in the development. At the same time, Wal-Mart China had some negative news in last year and caused a serious honesty crisis. As the largest retail store in the world, Wal-Mart has the advanced operation theories and the successful organizational culture, but why the operation in China “does not as same successful as in other countries”? It is unwise to ignore the influences of the personal values and ethic diversity under different cultures. There is another factor which is communication in cultural diversity has often been described as an organizational asset, it is effectiveness in encourage innovation and creative of employees. Diversity has to consider in organizational advantage. Thus, how to communication among different individuals and groups could be an important issue. A successful manager knows coordinate communication in language and cultural diverse contexts. In the meantime, the third class world’s countries have overtime work problems. Last month, a Mexico local newspaper reported there is an overtime workload in the Wal-Mart factory in Mexico. According to the report, in the United Stated, every worker only has 40 work hours per week legally. However, employees worked between 5 and 15 hours overtime per week without paid. There was a rumor was reported, “there were instances where store managers who paid overtime were demoted and in cases, even dismissed” Now, the efficiency of work became the lowest in the same period of previous years. Literature review
As the largest retail company in the world, Wal-Mart has many stores in the different areas of the world, so building a good multicultural work environment is very necessary. There are many facts could affect the multicultural work environment, such as personal values, motivation, conflict and communication. Values have more influences of the cultural background and are the fundamental of these facts. The current study, like past research, reveals a great deal of variation in the importance of individual values both within groups and across societies (Bardi & Schwartz, 2001). Cultural variation affects our motivation in self-expression. Extensive research has shown that the dominant model of the self in more individualistic...
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