International Business Case Study
The Association of Business Executives QCF
International Business Case Study Fiat Automobiles S.p.A
Tuesday 4 June 2013, Afternoon
This is an open-book examination, and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked.
6IBCS0613
© ABE 2013
J/601/2793
Notes l As in real life, anomalies may be found in this Case Study. Please simply state your assumptions where necessary when answering questions. ABE is not in a position to answer queries on Case data. Candidates are tested on their overall understanding of the Case and its key issues, not on minor details. There are no catch questions or hidden agendas. After the publication of the Case Study, subsequent developments may occur. The examination is based on the published Case Study, and students who do not mention such developments will not be penalised. However, students may consider such developments in their answers if they wish.
l
6IBCS0613
2
Fiat Automobiles S.p.A Fiat Automobiles S.p.A. is an Italian car manufacturer that produces Fiat branded cars, and is part of Fiat Group Automobiles S.p.A. The company, Fiat Automobiles S.p.A., was formed in January 2007 when Fiat reorganised its automobile business. The company traces its history back to 1900 when the first Fiat (Fabbrica Italiana Automobili Torino) factory opened in Carso Dante, Italy with a workforce of 150 people. In 1922 Fiat opened what was to be the largest factory in Europe, with a unique five floor assembly line that finished with a futuristic test track constructed on the building’s roof. It became the symbol of the automotive industry in Italy for decades to come. The company also became involved with the production of other industrial goods, particularly agricultural machinery and military vehicles. Fiat continued to experience growth of production
International Business Case Study Fiat Automobiles S.p.A
Tuesday 4 June 2013, Afternoon
This is an open-book examination, and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked.
6IBCS0613
© ABE 2013
J/601/2793
Notes l As in real life, anomalies may be found in this Case Study. Please simply state your assumptions where necessary when answering questions. ABE is not in a position to answer queries on Case data. Candidates are tested on their overall understanding of the Case and its key issues, not on minor details. There are no catch questions or hidden agendas. After the publication of the Case Study, subsequent developments may occur. The examination is based on the published Case Study, and students who do not mention such developments will not be penalised. However, students may consider such developments in their answers if they wish.
l
6IBCS0613
2
Fiat Automobiles S.p.A Fiat Automobiles S.p.A. is an Italian car manufacturer that produces Fiat branded cars, and is part of Fiat Group Automobiles S.p.A. The company, Fiat Automobiles S.p.A., was formed in January 2007 when Fiat reorganised its automobile business. The company traces its history back to 1900 when the first Fiat (Fabbrica Italiana Automobili Torino) factory opened in Carso Dante, Italy with a workforce of 150 people. In 1922 Fiat opened what was to be the largest factory in Europe, with a unique five floor assembly line that finished with a futuristic test track constructed on the building’s roof. It became the symbol of the automotive industry in Italy for decades to come. The company also became involved with the production of other industrial goods, particularly agricultural machinery and military vehicles. Fiat continued to experience growth of production