International Business Assignment
Contents 1.0 Introduction 3 1.1 Company Profile 3 2.0 Statement of Originality and Declaration Form 4 3.0 Objectives 5 3.1 To expend our business into international market. 5 3.2 To promote our home country (Malaysia) culture to foreign country 5 3.3 To increase sales and earn more profit from foreign country 5 4.0 Situation analysis 6 4.1 Market Place 6 4.2 Legal and Political 7 4.2.1 Legal and Political of Malaysia 7 4.2.1.1 Political system 7 Legal system 8 4.2.2 Legal and Political of Australia 8 4.2.2.1 Political System 8 4.2.2.2 Legal System 9 5.0 Strategies Framework 11 5.1 Vision 11 5.2 Mission 11 5.3 STRATEGIES 11 5.4 Goals 12 6.0 Conclusion 13 7.0 References/Bibliographies 14 8.0 Appendices 15
1.0 Introduction
1.1 Company Profile
Our company is operating a business in our home country, Malaysia which is selling White Coffee in a Coffee shop. Our company name is New Town White Coffee as we are selling our famous coffee that is White Coffee that loved by most of the consumers in Malaysia. Besides, selling several type of caffeine beverages, we also selling some foods such as French toast, noodles and furthermore. We have also operated 6 branches in Malaysia which is in Johor, Melaka, 2 branches in Penang and 2 branches in Kuala Lumpur. After operating for a few years, we have collected some sufficient capital from business profits as our restaurant is being popular and developed in Malaysia. Therefore, we gained a chance to develop our business to foreign country by giving franchise license to the franchisee in the related country.
In year 2010, our business obtained a HALAL certification from the Islamic Religious Department of Penang for the Group’s beverage. This is part of our Group’s intentions, which is to produce our beverages in accordance with the Islamic law. In order to get success in foreign country, we have done some research to collect information of the country such as Australia. We found that Australia is our best
1.0 Introduction
1.1 Company Profile
Our company is operating a business in our home country, Malaysia which is selling White Coffee in a Coffee shop. Our company name is New Town White Coffee as we are selling our famous coffee that is White Coffee that loved by most of the consumers in Malaysia. Besides, selling several type of caffeine beverages, we also selling some foods such as French toast, noodles and furthermore. We have also operated 6 branches in Malaysia which is in Johor, Melaka, 2 branches in Penang and 2 branches in Kuala Lumpur. After operating for a few years, we have collected some sufficient capital from business profits as our restaurant is being popular and developed in Malaysia. Therefore, we gained a chance to develop our business to foreign country by giving franchise license to the franchisee in the related country.
In year 2010, our business obtained a HALAL certification from the Islamic Religious Department of Penang for the Group’s beverage. This is part of our Group’s intentions, which is to produce our beverages in accordance with the Islamic law. In order to get success in foreign country, we have done some research to collect information of the country such as Australia. We found that Australia is our best
References: Bibliographies 8.0 Appendices The picture show that the unemployment rate of Malaysia.