INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Table of Contents
1.0 Executive Summary……………………………………………………3
2.0 Assignment Question1…………………………………………………4
3.0 Assignment Question2…………………………………………………7
4.0 Assignment Question3…………………………………………………14
5.0 Assignment Question4…………………………………………………18
6.0 Reference………………………………………………………………22
1.0 Executive Summary:
Network Security Consultancy ltd UK based leading information technology organisation which has an active presence across all sector in UK market and have had good revenue since establishment which helps to retain their shareholders trust and maximise shareholders wealth. Due to its tremendous success in local market and pressure from stakeholders company would like to expand its business internationally and as a consultant I have been hired to develop international business strategy and relevant implementation plan.
As consultant I am proposing international business strategy which includes analysis and critical evaluation of target country, influence of culture on business, comparison of culture between countries, environmental influence and implementation approach with proper international market entry.
2.0 Question 1: Brief overview of company and critical evaluation of target country.
Network Security Consultancy ltd is UK based company and it providing different Information technology solution to the client such as:
Core IT designing and implementation
Business process services
Marketing solutions
IT consulting
IT security and risk management
Cloud services
IT infrastructure services
Software platform based solutions
Engineering services
IT helpdesk solutions
IT services
Assurance services
Network Security Consultancy ltd (NSC) in leading IT servicing and solution organisation having presence in all sectors of industry such as
Table of Contents
1.0 Executive Summary……………………………………………………3
2.0 Assignment Question1…………………………………………………4
3.0 Assignment Question2…………………………………………………7
4.0 Assignment Question3…………………………………………………14
5.0 Assignment Question4…………………………………………………18
6.0 Reference………………………………………………………………22
1.0 Executive Summary:
Network Security Consultancy ltd UK based leading information technology organisation which has an active presence across all sector in UK market and have had good revenue since establishment which helps to retain their shareholders trust and maximise shareholders wealth. Due to its tremendous success in local market and pressure from stakeholders company would like to expand its business internationally and as a consultant I have been hired to develop international business strategy and relevant implementation plan.
As consultant I am proposing international business strategy which includes analysis and critical evaluation of target country, influence of culture on business, comparison of culture between countries, environmental influence and implementation approach with proper international market entry.
2.0 Question 1: Brief overview of company and critical evaluation of target country.
Network Security Consultancy ltd is UK based company and it providing different Information technology solution to the client such as:
Core IT designing and implementation
Business process services
Marketing solutions
IT consulting
IT security and risk management
Cloud services
IT infrastructure services
Software platform based solutions
Engineering services
IT helpdesk solutions
IT services
Assurance services
Network Security Consultancy ltd (NSC) in leading IT servicing and solution organisation having presence in all sectors of industry such as
References: Hofstede, G. & Hofstede, G. J. & Minkar, C. M. (2010), ‘Cultures and Organisations software of the Mind, McGraw-Hill’ Daniels, Radenbourgh & Sullivan (2011), ‘International Business’,13th edition, Pearson. Deresky, H. (2008), ‘Organisation Structure and Control Systems, in Deresky, H. International Management: Managing Across Borders and Cultures’, 6th Edition, Upper Saddle River, NJ : Pearson Education, 264 – 285. Eldomiaty, I. T., and Choi, C. J. (2006), ‘Corporate Governance and Strategic Transparency : East Asia in the International Business Systems, Corporate Governance’, 6(3) : 281 – 295 Hambrick, D Hanillan C. and Webster P. (2009), ‘International Business Environment, Oxford University Press.’ Hill W.L Jin, B., and Moon, H. C. (2006), ‘The Diamond Approach to the Competitiveness of Korea’s Apparel Industry, Journal of Fashion Marketing and Management’, 10(2) : 195 – 208 Lewis, R Punnet, B. J. And Withane, S. (1990), ‘Hofstede’s Value Surveys : To Embrace or Abandon ?’ , in : Prasad, S. B. (ed), Advances in International Comparative Management, Vol. 5. Greenwich, CT : JAI Press, 69 – 89 Rugman, AM and Collinson, S Silkin,A. and Bowen, N. (2010), ‘International Business’, Oxford University Press