Instrument Development: Portrayal Of Asians In Sitcoms
RESEARCH FOR ENTERTAINMENT MEDIA TRF 696
Assignment 3: Instrument Development.
Contributors: Bindya Kannappa, Nuo Yin, Sijia Le
Research objective:
What does the portrayal of Asians in sitcoms suggest to the American population? Would change in the stereotype portrayal of Asians increase the chances of having a better conducive work environment?
Units of Analysis:
Our identified unit of analysis will include 2 focus groups.
Focus group 1:
Ethnicity : Asian Americans and Native Asians.
Number of people in a group: 6.
Focus group 2:
Ethnicity: Americans of mixed race (Caucasian, African-American, Hispanic).
Number of people in a group: 6.
Criteria:
1: Demographic: University students of the age group 18-35.
2: Exposure to the television …show more content…
https://www.youtube.com/watch?v=5yQULP-P5q8
4: Racist iPhone: The Big Bang Theory
Names are part of a person's identity and the fact that most Asians change names for the sake of convenience makes them live with a an identity that is not entirely their own.
https://www.youtube.com/watch?v=n0fzqUCVlgw
Questions for discussion:
As mentioned earlier, these questions will be directed to the group members only after certain topics are put on the table.
Focus group 1:
1: Do you think Asians are misrepresented?
2: In your opinion, what do you associate your culture with?
3: Does it affect you, if yes, how?
Focus group 2:
1: Do you think Asians are misrepresented?
2: In your opinion, what do you associate their culture with?
3: How does it affect your opinion?
The analysis will include the opinions put forth by the group members, an analysis of the shows reach (the target audience) and a recounts from twitter regarding the shows racist …show more content…
(2012). 2 Broke Girls - You Can't Tell an Asian He Made a Mistake. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=5yQULP-P5q8
N. (2014). Heightism Discrimination Towards Short Asian Guy Han - 2 Broke Girls S03E15. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=7ThBtJpAMdM
Z. (2011). RACIST IPHONE. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=n0fzqUCVlgw
M. (2009). The Big Bang Theory-Howard's Indian Accent[HD]. Retrieved October 09, 2016, from
Assignment 3: Instrument Development.
Contributors: Bindya Kannappa, Nuo Yin, Sijia Le
Research objective:
What does the portrayal of Asians in sitcoms suggest to the American population? Would change in the stereotype portrayal of Asians increase the chances of having a better conducive work environment?
Units of Analysis:
Our identified unit of analysis will include 2 focus groups.
Focus group 1:
Ethnicity : Asian Americans and Native Asians.
Number of people in a group: 6.
Focus group 2:
Ethnicity: Americans of mixed race (Caucasian, African-American, Hispanic).
Number of people in a group: 6.
Criteria:
1: Demographic: University students of the age group 18-35.
2: Exposure to the television …show more content…
https://www.youtube.com/watch?v=5yQULP-P5q8
4: Racist iPhone: The Big Bang Theory
Names are part of a person's identity and the fact that most Asians change names for the sake of convenience makes them live with a an identity that is not entirely their own.
https://www.youtube.com/watch?v=n0fzqUCVlgw
Questions for discussion:
As mentioned earlier, these questions will be directed to the group members only after certain topics are put on the table.
Focus group 1:
1: Do you think Asians are misrepresented?
2: In your opinion, what do you associate your culture with?
3: Does it affect you, if yes, how?
Focus group 2:
1: Do you think Asians are misrepresented?
2: In your opinion, what do you associate their culture with?
3: How does it affect your opinion?
The analysis will include the opinions put forth by the group members, an analysis of the shows reach (the target audience) and a recounts from twitter regarding the shows racist …show more content…
(2012). 2 Broke Girls - You Can't Tell an Asian He Made a Mistake. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=5yQULP-P5q8
N. (2014). Heightism Discrimination Towards Short Asian Guy Han - 2 Broke Girls S03E15. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=7ThBtJpAMdM
Z. (2011). RACIST IPHONE. Retrieved October 09, 2016, from https://www.youtube.com/watch?v=n0fzqUCVlgw
M. (2009). The Big Bang Theory-Howard's Indian Accent[HD]. Retrieved October 09, 2016, from