Advertisements are lifeline of companies. It persuades customers to buy their product. Everyone can use advertisements but they must obey the law. There are many types of advertisement that can influence consumer’s attitude to buy a product. The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight, sound, and motion. they more accurate to influence consumers because they can easily reach target audiences.
I. IntroductionHistorical context, definition of advertisement and thesis statement II.History of Advertisement
A.Definition of Advertisement
B.people who first Advertisement
C.Types of Advertisements
D.New media and Advertising approach
E.Future of Advertisements
III.Problems Generated by Advertisements
A. Alcohol and cigarettes
B. Targeting Children
C. Negative Influences
IV.Benefits of Advertising
A. Benefits to Companies
1.Help Increase Sales
2.Greatly Affect the companies lifeline
B.Benefits to Consumers
1.Connect easily to the Company
2.Consumers can see the product form their houses than going to the store. V.Possible effects of Advertising
IV. Advertising and behavior
A.Children underage of 4 maybe unable to distinguish advertising. B.Advertising increase consumption
C.Public perception of the medium
Conclusion: TV advertisements are likely to be more influential to the public and greatly influence company’s lifeline to succeed. They are most likely to be use as a medium because they reach very large audiences.
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