Influence Of Media On Masculinity

The media has also affected masculinity through the music and movies but more specific by their artists and the stars they created. As any industry these two created their own products, every company invest big quantities of money in them, the better the product more money they will make. The stars and famous people in the media are products of these industries, they invest tons of money in these certain people that sometime they even do not have any talent, but with money they make special and spectacular so they attract people. This people are used by the media and this can send messages through them, most of the trends are imposed by them “he models of masculinity the media circulate have an “enormous influence” on men and boys who mimic the dress, behavior, and mannerisms of key archetypes” (Clifton Evers, Media and masculinity, 2013).