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Indra
|Indra Nooyi: |
|A Leader and a Woman of Substance |
|CEO Rhetorical Analysis |
|EXPO E34 |
|HES, Fall 2010 |
|Prof. Julie Anne McNary |

“I know what it’s like to be an outsider. I’ve experienced it firsthand,” Indra Krishnamurthy Nooyi said in an interview with the Wall Street Journal.[1] Nooyi is the current Chairman and Chief Executive Officer of PepsiCo, which is one of the global leaders in the consumer food and beverage industry. Born on October 28, 1955, in Chennai (formerly named Madras), south of India, Nooyi is the middle child of Krishnamurthy, an accountant and Shantha, a homemaker. Her older sister Chandrika Tandon and younger brother Narayan Krishnamurthy are both entrepreneurs. She is married to Raj Kishan Nooyi, an engineer and management consultant. They have two daughters Preetha, 26 and Tara, 17. The family resides in Greenwich, Connecticut.

Although Hindu by faith, Nooyi attended Madras Christian College (MCC), a Roman Catholic School, where she broke the rules of convention. She played the guitar and formed an all-female rock band. She was the only female member amongst a group of boys who would run to catch the train to get to the city and solicit funding for the college paper. Nooyi was well rounded into the arts, music, drama and languages. She also joined the all-girls cricket team and has a passion for sports.

Nooyi’s family belonged to India’s middle class with traditional beliefs and conservative practices. Her mother, Shantha made sure that her daughter was grounded to Indian traditions. She would tell Nooyi, “you’ve got to be a good Indian woman



Links: on the Net. 21 Aug. 2006. Web. 19 Oct. 2010. . [4] Byrne, John. "A Potent Ingredient in Pepsi 's Formula." BusinessWeek - Business News, Stock Market & Financial Advice. 10 Apr. 2000. Web. 19 Oct. 2010. . [5] Freeland, Grant. "Performance with Purpose." Future of Leadership - Home. 2009. Web. 19 Oct. 2010. . [6] "Indra K. Nooyi Biography - Life, Family, Children, Parents, Story, School, Mother, Young, Son, Old, Born, College, Time, Year, Sister, Solved Political Problems as Game."Encyclopedia of World Biography. Web. 19 Oct. 2010. . [9] Morris, Betsy. "What Makes Pepsi Great? - Feb. 19, 2008." Business, Financial, Personal Finance News - CNNMoney.com. 18 Feb. 2008. Web. 19 Oct. 2010. . [10] Thottam, Jyoti. "INDRA NOOYI, PepsiCo: The Iron Woman Is Ready to Rock - TIME."Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com. 01 Dec. 2003. Web. 19 Oct. 2010. . [11] Frankel, Barbara. "DiversityInc - May 2008." DiversityInc - September/October 2010. May 2008. Web. 19 Oct. 2010. . [12] "Indra K. Nooyi 1955— Biography - Defying Expectations, Bringing Focus to a Conglomerate."Reference For Business - Encyclopedia of Small Business, Business Biographies, Business Plans, and Encyclopedia of American Industries. Web. 19 Oct. 2010. . [13] Howard, Theresa. "USATODAY.com - Pepsi Beats Coke with Stock Surge." News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World - USATODAY.com. 13 Dec. 2005. Web. 19 Oct. 2010. . [14] Life Stories to Inspire: Indra Nooyi – CEO, PepsiCo « Inspire Minds." Inspire Minds. 25 Aug. 2008. Web. 19 Oct. 2010. . [15] "Forbes Magazine Indra K. Nooyi." Corporate Executives & Directors Search Directory. 2010. Web. 19 Oct. 2010. . [16] "PepsiCo 's Indra Nooyi (Complete) | Video Library." Asia Society. 14 Apr. 2009. Web. 19 Oct. 2010. . [17]"Indra Nooyi, The Most Powerful Women - Forbes.com." Forbes.com - Business News, Financial News, Stock Market Analysis, Technology & Global Headline News. 2005. Web. 19 Oct. 2010. . [18] Byrnes, Nanette. "BW Online | January 29, 2001 | The Power of Two at Pepsi." BusinessWeek - Business News, Stock Market & Financial Advice. 29 Jan. 2001. Web. 19 Oct. 2010. . [19] "PepsiCo 's Indra Nooyi (Complete) | Video Library." Asia Society. 14 Apr. 2009. Web. 19 Oct. 2010. . [21] Theme, By. "Prendismo - Indra Nooyi States Importance of Listening To Your Mentors."Prendismo™ | Enabling Organizations to Harness the Insights of Their People. 09 Apr. 2008. Web. 19 Oct. 2010. . [22] Damiano, Paula. "Women CEOs of Fortune 500 Companies | Globewomen.com." WEXPO: Women 's Online Marketplace | Globewomen.com. 2009. Web. 19 Oct. 2010. . [23] "PepsiCo CEO Named Top Businesswoman for 5th Year | Reuters." Business & Financial News, Breaking US & International News | Reuters.com. 29 Sept. 2010. Web. 19 Oct. 2010. .

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