Indirect Costs

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Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries. Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin‐tailed siren from Greek mythology.

Starbuck’s organizational structure is deeply concerned on being social responsibility. Their strategy includes good sourcing, high level environmental performance in the development and make new stores, working together and to be a respected partner in their communities. Organizational structure is composed of all the departments that an organization requires to produce its goods and services.

* STARBUCKS has decentralized authority because they created decision-making for each manager. There are also lots of stores around the world and each store has different from the authority, managers, and customers. So STARBUCKS will be an organization and its employees to behave in a flexible way even as the organization grows and becomes taller. This is the way managers are so interested in empowering employees: if they work good, they can get good position, and establish cross-functional teams. They are used to improve communication between the employee group who is responsible for the product and the group who provides the specific functional skill. For example STARBUCKS’ cross-functional teams could be someone from one department being responsible to work with an identified person in making to sell the product: each department within STARBUCKS will know the details of business activities in the other departments.

Dunkin Donuts : Complementary pairing of coffee& Donuts
Peet’s Coffee and Tea : Focus on quality coffee & strategic positioning of stores nearby to Starbuck’s locations...
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