Preview

Indigo Airlines

Good Essays
Open Document
Open Document
670 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Indigo Airlines
INDIGO
IndiGo is a private, carrier based in Gurgaon, Haryana, India. The airline started operations in August 2006 and currently holds the largest market share with 24.9 per cent in India. Ranking 11th among the 25 biggest low-cost airlines in the survey done by the CAPA (Centre for Asia Pacific Aviation) Indigo emerged as one of the largest low-cost airlines. Its capacity increased 34.6 per cent ; IndiGo and Indonesia's Lion Air's capacity growth is the second highest among all low-cost carriers , only second to Spane’sVueling Airlines , which added 40 per cent capacity last year.

IndiGo was the largest carrier in the domestic market in Jul-2012

IndiGo has increased weekly capacity by over 30% in the past 12 months, while Jet Airways has been moderating its domestic capacity growth over the last few years with capacity growth coming largely from changes in aircraft configuration related to the transfer of services to its low-cost subsidiary Jet Konnect.
IndiGo monthly passenger traffic: Jan-2006 to Jul-2012

Jul-2012 load factors data shows that in addition to transporting the largest number of passengers in the month, IndiGo, as usual, reported the strongest load factor at 75.5%, although this was down significantly from 86.5% in Jun-2012, reflecting seasonal trends as the peak summer season ends and the domestic market enters its lean season. No airline reported month-on-month load factor gains in Jul-2012, while IndiGo and Air India were the only two airlines which reported marginal increases in load factors in Jun-2012. The sharpest decline, as expected, was seen at Kingfisher, reporting load factors of only 53% despite operating a quarter of the number of aircraft it did a year earlier.
Indian carriers seat factor: Jul-2012

Brand mantra * cleverly put name india+go * The three pillars * Offer fares that are always low * flights that are on time * courteous, hassle-free travel experience * gelled up with the

You May Also Find These Documents Helpful

  • Best Essays

    Jet Airways is successful airline situated in India, which started its commercial operations on 5 May 1993 starting with local operations and after a quick growth decided to go abroad and open new international destine from Chennai to Colombo in March 2004. The company was created by Neresh Goyal who was athe owner of a private jet corporation and set up jet airways airline as a scheduled airline by the Indian law, in order to compete with the monopoly of the airlines in its country Indian Airlines by giving attractive oferts and low price marketing strategy. Its head office is located in Mombay where they command all the operations around…

    • 3278 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    Whether American airlines should reduce cost by purchasing new planes or using different strategy in revenue and yield management: Load factors for American Airlines have been significantly from July to October.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Jetblue Airways

    • 695 Words
    • 3 Pages

    JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier, providing quality customer service at competitive prices.…

    • 695 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    - Currently, there are many major airlines such as Delta, United and American that exist in the same market as Jet Blue.…

    • 448 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    British Airways

    • 6893 Words
    • 28 Pages

    This paper will analyse different factors of a specific airline, British Airways. It will look at the company in details and examine several parts in order to more or less determine its future capacity in the economical world.…

    • 6893 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Jet Airways

    • 2212 Words
    • 9 Pages

    airlines in India) took advantage of this opportunity by setting up Jet Airways as a fullservice…

    • 2212 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Jet Airways IntroductionJet Airways is one of India�s premier private airlines. It was incorporated as an �air taxi� operator on April 1, 1992. Jet Airways started its commercial airline operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircrafts and 24 daily flights serving 12 destinations. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status, which was granted on 4 January 1995. It began international operations to Sri Lanka in March 2004 with inaugural flight from Chennai to Colombo.…

    • 1753 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Singapore Airlines

    • 521 Words
    • 2 Pages

    1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe, reliable and economical way, so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the best service as in a great experience and good value, they can’t just compare themselves with other airlines. Customers will benchmark them against the best service-giving companies. Therefore they always try to be the best service company. This challenging motto has caused that the company give priority to profitability over size.…

    • 521 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Naresh Goyal

    • 675 Words
    • 3 Pages

    The pioneer of India's private airlines, Goyal set up his own air travel agency, Jetair, in 1974. In 1993, he launched Jet Airways, hoping that India would soon liberalize its aviation industry. Today, Jet is India's largest airline.…

    • 675 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Essay

    • 7684 Words
    • 31 Pages

    References: Air Transport Association, “The Airline Handbook – Online Version,” Chapter 2, URL: http://www.airlines.org/about/d.aspx?nid=7947 [cited 20 November 2003]. 2 Air Transport Association, “Annual Traffic and Capacity of U.S. Airlines Scheduled Services,” URL: http://www.airlines.org/econ/d.aspx?nid=1032 [cited 20 December 2004].…

    • 7684 Words
    • 31 Pages
    Good Essays
  • Good Essays

    Jet Blue Airways

    • 1870 Words
    • 6 Pages

    With a new start up company, wanting to keep a small firm feel, no matter the growth potential, a strategy was put into place to find what the organization wanted to stand for and what values they wanted to uphold. This began the process of defining the culture of JetBlue.…

    • 1870 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Case Study Jet Airways

    • 3959 Words
    • 16 Pages

    Jet Airways (India) Private Limited was a reputed private airline in India having an average fleet age of 4.45 years. Jet Airways covers 63 destinations spanning the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow), Singapore, Hong Kong, Kuala Lumpur, Colombo, Bangkok, Katmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Riyadh, Jeddah, Abu Dhabi and Dubai. The Airline carried 1.28 million passengers out of 408 million passengers carried by the whole airlines industry. It has a reputation for punctuality and outstanding service and consequently attracted a large proportion of business travelers. It operates with a fleet of 97 aircrafts, which includes 12 Airbus 330-200; 20 ATR 72-500 aircraft;11 Boeing 737-700;42 Boeing 737-800; 2 Boeing 737-900 and 10 Boeing 777-300 ER. The management had ambitious plans to develop its own hangers for maintenance and pilot training centers…

    • 3959 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    Indigo Airline Casestudy

    • 6824 Words
    • 28 Pages

    Come September, budget carrier IndiGo will press ahead with its boldest move since... inception. India's fastest-growing airline will launch its first international flight from Delhi to Dubai on September 1, followed by flights to Bangkok and Singapore from Delhi and Mumbai.…

    • 6824 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Hr Executive

    • 2280 Words
    • 10 Pages

    TEACHING NOTE AIR DECCAN: REVOLUTIONISING THE INDIAN SKIES DVR Seshadri and Jane Henry∗ CASE FACTS Civil Aviation in India, since its inception, has been a mode of transport mainly for the elite, and it implies that it is within the means of affordability of less than 1% of the population only. The launch of Air Deccan in the last two years has changed this paradigm forever. The singular driving force behind this audacious venture is Captain Gopinath. Over the years, there have been many low-cost airlines in service in the advanced countries. Many of them have succeeded despite the general downtown in the aviation industry post 9/11. Equally tenacious entrepreneurs, who saw the potential for a low-cost and 'no frills' airline, have launched many of these ventures. In what is peculiar to India, Captain Gopinath saw the market not in terms of those who were flying, who would want a low-cost airline, but instead as the more than one billion Indians, who had no possibility of flying ever in their lives in the legacy airlines, simply because there was no way they could ever afford the price. That Air Deccan could even think of launching a regular airline, given their very modest means, and more importantly, strong political support of the existing players, is a feat by itself. Its continued growth, month after month, is a saga of fortitude and tenacity. This case study describes the story of the launch of Air Deccan and the challenges ahead of it. It can be discussed in a course / module on 'Entrepreneurship.' It can also be used in a course on 'Strategy' to illustrate how a start-up with a strong value proposition could take on the well-established players in the industry, by 'frame-breaking' innovation. In addition to the usual approaches to cost containment adopted by low-cost airlines worldwide, Air Deccan has implemented several measures that are unique in the Indian context. This has resulted in steady increase in the market share of the airline, much to the…

    • 2280 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    World`S Best Airlines

    • 351 Words
    • 2 Pages

    Buckling your airplane seatbelt and weight-loss personality Richard Simmons aren't things you'd necessarily think go together. But if you flew on Air New Zealand in the recent past, it's Simmons who may have video-instructed you how to buckle up.…

    • 351 Words
    • 2 Pages
    Satisfactory Essays

Related Topics