Indigenous Fruits Case Study

The income generated from the sale of indigenous fruits is approximately Rs 300-400/Khoh or per kriah for all the three fruits per day depending upon the number of baskets they sell. However, the red variety of Sohphie fruit (Sohphie-nam) can fetch a much higher price of Rs 500-600/Kriah per day. As compared to last year sale (In 2014), the income generation from the sale of these fruits are almost the same.

The farmers are of the opinion that the price of these fruits sometimes fluctuates on certain days depending on the demand of the fruits and also it depends on the quality and quantity of the fruits as well. Some farmers save some of the income generated from the sale of indigenous fruits and others uses some used it to cover the day
for Sohiong, the demand is highest during the last week of August/ beginning of September, Sohshang during March-April and Sohphie during March-April. The supply is also affected depending on how fast the fruit ripe.Apart from selling, the indigenous fruits are consumed at home and given as gifts to the relatives and neighbours.
5.3.6 Problems encountered by the farmers in selling Indigenous fruits

The main problems faced by the farmers in selling Indigenous fruits is that they cannot fetch a high price in selling the fruits, presence of pest and insects destroys the quality of the fruits especially in the case of Sohshang fruit, Storage, Transportation and Weather conditions especially during rainy days and also if there is less taxi.
5.3.7 Overcoming Obstacles/problem

Farmer’s pitch that they just pray and rely on the weather and carry on the business as it is a natural thing which is beyond their control. In addition to this, they still have another business/occupation to rely on.
5.3.8 Suggestion for improvement by the
5.4 Intervention study on packaging to promote sales
5.4.1 Master/Overall data on the Maximum Retail Price (MRP), number of Sohiong fruits distributed and sold in batches to 5 departmental stores

The Master table showing the Maximum Retail Price (MRP), number of Sohiong fruits distributed and sold in batches to 5 departmental stores is presented in Table 5.39
Table 5.39: Overall number of Sohiong fruits distributed and sold with MRP in batches to 5 departmental store

Batch Departmental
Store
PACKED LOOSE No. of Fruits
Distributed No. of Fruits
Sold MRP
(Rs 30 & Rs 20) No. of Fruits
Distributed No. of Fruits
Sold MRP
Rs 20 & Rs 10)
Batch