Indian Online Real Estate Market — Property Portal Watch

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13/01/28

Indian Online Real Estate Market — Property Portal Watch

Indian Online Real Estate Market
by Property Portal Watch on 7 July, 2011 in Features [1], Overviews [2]

Getting a clear picture of the Indian online real estate market is not straightforward, as as least four of the country’s property portals claim market leadership. If one conclusion can be drawn about India, which had a population of 1.21 billion in early 2011, it is that this is a particularly competitive market with portals working hard to gain the advantage. Here is a rundown of some of the key industry players: magicbricks.com [3] Launched in August 2006, magicbricks.com is a subscription-based property portal that also generates revenue through on-site display advertising. Its parent company is Times Business Solutions Ltd [4], which runs a number of other online portals in areas such as jobs and match-making. magicbricks.com claims to be India’s leading property portal in terms of traffic, and provided propertyportalwatch.com with comScore figures to support this claim. These figures, covering December 2010 to May 2011, have magicbricks.com consistently in the lead with a high of 1,149,000 unique visitors in May 2011. The graph below shows the changing unique visitor totals for comScore’s top four Indian property portals during that period: [5]

www.propertyportalwatch.com/2011/07/indian-online-real-estate-market/

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13/01/28

Indian Online Real Estate Market — Property Portal Watch

[6]

99acres.com [7] Like magicbricks.com, 99acres.com is also part of a larger network of online portals covering jobs, match-making and other areas. It is owned by publicly listed company Info Edge (India) Pty Ltd [8] and was launched in September 2005. 99acres.com now claims to have over 15,000 brokers and builders as paid clients. In early 2011, Info Edge CFO and director Ambarish Raghuvanshi said [9] he expected 99acres.com to break even some time over the next six to nine...
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