Indian Oil Corporation Ltd-a Case Study
Indian Oil Corporation Ltd- Company Analysis
Indian oil corporation Ltd is the largest commercial enterprise. First Indian corporate to cross sales above Rs.2, 00,000cr. Its finance director S.V. Narsimham bags excellence in finance awards. It signs MOU with Transparency International India for implementing integrity Pact. Merger of BRPL with Indian oil.
Background:
Indian Oil Company Ltd began its operations in the year 1959; later in 1964 Indian Oil Corporation Ltd was formed with merger of Indian Refineries Ltd. It is a Public Sector Undertaking which owns and operates 10 out of total 19 refineries in India with the capacity of 60.2 MMT (40% of India’s total refining capacity). Its registered office is located at Mumbai Source: bseindia.com Types of Business | 1) Refining | 2) Pipeline | 3) Marketing | 4) R&D | 5) Petrochemicals | 6) Gas | 7) E & P |
Segments:
Product and services: Indian Oil- a heritage and iconic brand at one level & a contemporary & global brand at one level: Indian Oil maintains quality, reliability & service as the core benefits to its customers. It offers large variety of products and services which target its customers with ease making the company retain them for long. The main products & services of the company comprises of the following: Products | Brands | Retail brands | 1) Xtra Care (Urban) 2) Swagat (Highway) 3) Sewa Kendra(Rural) | Energy brands | 4) Indane LPG 5) SERVO lubricants 6) Auto gas LPG 7) Xtra premium branded petrol 8) Xtra mile branded diesel 9) Xtra rewards cash 10) Customer loyalty programme | Services | 1) Refining 2) Pipeline 3) Marketing 4) Training 5) R&D |
Business Model Analysis: Value propositions: Indian Oil, not only the largest commercial enterprise in the country
Indian oil corporation Ltd is the largest commercial enterprise. First Indian corporate to cross sales above Rs.2, 00,000cr. Its finance director S.V. Narsimham bags excellence in finance awards. It signs MOU with Transparency International India for implementing integrity Pact. Merger of BRPL with Indian oil.
Background:
Indian Oil Company Ltd began its operations in the year 1959; later in 1964 Indian Oil Corporation Ltd was formed with merger of Indian Refineries Ltd. It is a Public Sector Undertaking which owns and operates 10 out of total 19 refineries in India with the capacity of 60.2 MMT (40% of India’s total refining capacity). Its registered office is located at Mumbai Source: bseindia.com Types of Business | 1) Refining | 2) Pipeline | 3) Marketing | 4) R&D | 5) Petrochemicals | 6) Gas | 7) E & P |
Segments:
Product and services: Indian Oil- a heritage and iconic brand at one level & a contemporary & global brand at one level: Indian Oil maintains quality, reliability & service as the core benefits to its customers. It offers large variety of products and services which target its customers with ease making the company retain them for long. The main products & services of the company comprises of the following: Products | Brands | Retail brands | 1) Xtra Care (Urban) 2) Swagat (Highway) 3) Sewa Kendra(Rural) | Energy brands | 4) Indane LPG 5) SERVO lubricants 6) Auto gas LPG 7) Xtra premium branded petrol 8) Xtra mile branded diesel 9) Xtra rewards cash 10) Customer loyalty programme | Services | 1) Refining 2) Pipeline 3) Marketing 4) Training 5) R&D |
Business Model Analysis: Value propositions: Indian Oil, not only the largest commercial enterprise in the country