India Wine Industry Report
Indian Wine Industry Report
Report prepared by
Western Australia Trade Office – India Department of Agriculture and Food – WA
Mumbai 93, Jolly Maker Chamber II 9th Floor, Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977
January 2012
TABLE OF CONTENTS
CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes Australian Wine players in India Market Segment and Market Share for imported wines Duties and Price Structure Wine Duty calculation impact on retail price Pricing factors The Developing market Market Entry Strategy Further Information Annexure I – Map of India Annexure II – Useful Information Annexure III – Major Wine Importers in India Annexure IV – list of other wine Importers and Distributors in Mumbai Delhi Bangalore and Goa Annexure V – Press Clipping PAGE NO 3 3 3 -4 4 5 5 5-6 6 7 8 8 8-9 9 11 12 13-16 17-19 20 -21
Disclaimer: Whilst every care has been taken in compiling the information in this report, the Department of State Development and its contractors neither warrant nor represent that the material published herein is accurate or free from errors or omissions. To the extent permissible by law the Department of State Development and its contractors shall not be responsible or liable for any errors, omissions and misrepresentations made herein.
2
Introduction: The Indian wine market is in a nascent stage. Estimates suggest an enormous growth potential of this sector both from the indigenous wine making industry and imports. The wine market in India is mainly fuelled by the strong growth in the domestic wine production, but imported wine plays a role in creating awareness and increased demand. Like most products in India, wine is extremely price sensitive. Market Size: As an emerging market India has great potential for wines, with an annual growth rate of 30% albeit from a low base. However, per capita consumption of wine in India is still low compared with other Asian
Report prepared by
Western Australia Trade Office – India Department of Agriculture and Food – WA
Mumbai 93, Jolly Maker Chamber II 9th Floor, Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977
January 2012
TABLE OF CONTENTS
CONTENTS Introduction Market Size Market Development Local Industry Duties and Taxes Australian Wine players in India Market Segment and Market Share for imported wines Duties and Price Structure Wine Duty calculation impact on retail price Pricing factors The Developing market Market Entry Strategy Further Information Annexure I – Map of India Annexure II – Useful Information Annexure III – Major Wine Importers in India Annexure IV – list of other wine Importers and Distributors in Mumbai Delhi Bangalore and Goa Annexure V – Press Clipping PAGE NO 3 3 3 -4 4 5 5 5-6 6 7 8 8 8-9 9 11 12 13-16 17-19 20 -21
Disclaimer: Whilst every care has been taken in compiling the information in this report, the Department of State Development and its contractors neither warrant nor represent that the material published herein is accurate or free from errors or omissions. To the extent permissible by law the Department of State Development and its contractors shall not be responsible or liable for any errors, omissions and misrepresentations made herein.
2
Introduction: The Indian wine market is in a nascent stage. Estimates suggest an enormous growth potential of this sector both from the indigenous wine making industry and imports. The wine market in India is mainly fuelled by the strong growth in the domestic wine production, but imported wine plays a role in creating awareness and increased demand. Like most products in India, wine is extremely price sensitive. Market Size: As an emerging market India has great potential for wines, with an annual growth rate of 30% albeit from a low base. However, per capita consumption of wine in India is still low compared with other Asian