Agriculture and India
India as an agriculture and high value food powerhouse:
A new vision for 2030
Food and Agriculture Integrated Development Action 3
April 2013
Copyright © 2013, by McKinsey & Company, Inc.
India as an agriculture and high value food powerhouse: A new vision for 2030
Food and Agriculture Integrated Development Action (FAIDA) 3
April 2013
FAIDA 3: India as an agriculture and high value food powerhouse by 2030 | 5
Executive Summary
The Indian food and agriculture industry made significant strides in the last three decades. It met the challenge of securing the production of basic staples like rice and wheat to feed India’s growing population. Agricultural GDP increased at an annual rate of 3 per cent between 1980 and 2012, making
India the third largest agricultural producer by value (behind China and the United States).
However, the sector is yet to realise its full potential in terms of yield, processing and exports. Given the country’s agro-climatic conditions, the sector fulfils only 50 to 60 per cent of the potential yield for most crops. Private capital participation in processing, branding and marketing that drove the agriculture and food sector in several developed and middle-income countries is yet to take off in India. Despite the volumes, India’s share in global exports is below par compared to the top five agricultural producers.
To examine the sector and its opportunities, McKinsey & Company and CII have jointly developed the third edition of the FAIDA report. This effort builds on the first and second FAIDA reports, and provides detailed suggestions for an integrated roadmap for the sector. FAIDA 3 focuses on mango, banana, potato, soya bean and poultry which represent crop categories that are likely to drive the next wave of growth. DREAMING BIG: POWERHOUSE BY 2030
The country’s progress in the last decade proved that, despite structural barriers, the Indian farmer matched domestic demand growth with
A new vision for 2030
Food and Agriculture Integrated Development Action 3
April 2013
Copyright © 2013, by McKinsey & Company, Inc.
India as an agriculture and high value food powerhouse: A new vision for 2030
Food and Agriculture Integrated Development Action (FAIDA) 3
April 2013
FAIDA 3: India as an agriculture and high value food powerhouse by 2030 | 5
Executive Summary
The Indian food and agriculture industry made significant strides in the last three decades. It met the challenge of securing the production of basic staples like rice and wheat to feed India’s growing population. Agricultural GDP increased at an annual rate of 3 per cent between 1980 and 2012, making
India the third largest agricultural producer by value (behind China and the United States).
However, the sector is yet to realise its full potential in terms of yield, processing and exports. Given the country’s agro-climatic conditions, the sector fulfils only 50 to 60 per cent of the potential yield for most crops. Private capital participation in processing, branding and marketing that drove the agriculture and food sector in several developed and middle-income countries is yet to take off in India. Despite the volumes, India’s share in global exports is below par compared to the top five agricultural producers.
To examine the sector and its opportunities, McKinsey & Company and CII have jointly developed the third edition of the FAIDA report. This effort builds on the first and second FAIDA reports, and provides detailed suggestions for an integrated roadmap for the sector. FAIDA 3 focuses on mango, banana, potato, soya bean and poultry which represent crop categories that are likely to drive the next wave of growth. DREAMING BIG: POWERHOUSE BY 2030
The country’s progress in the last decade proved that, despite structural barriers, the Indian farmer matched domestic demand growth with