Hence, the need for effective and efficient marketing strategies.Effectiveness in this context means the use of minimum resources or input to obtain maximum or greater output (returns) while efficiency refers to the positive results that comes out from input/output relationship(Salami, 2000). Marketing has therefore been described by many authors as a vehicle that promotes business life span through creation, retention and sustainability of customers.Review of related literature will be carried out in textbooks,documentaries,journals and other sources which will be acknowledged and referenced inside this research work.The university library is also a good source to get materials for the literature review.
Ohen lighten and educate manager, firms, customers etc. on the importance of marketing in the hotel industry.
PURPOSE OF THE PAPER
The purpose of this research work which is an evaluate project work is to among other purposes to know the importance of marketing activities in the life,growth,development and sustainability of hospitality business. It is also the effort...