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Importance & Impact of Ethical Communication in Today’s Business

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Importance & Impact of Ethical Communication in Today’s Business
Abstract

Communication is constant, especially in the information age. Savvy professionals know how to communicate quickly, effectively and ethically. The term "ethical communication" has different meanings depending on the context. A shampoo advertiser and a sports team spokesperson may have dissimilar views on what constitutes as ethical communication. Some communication guidelines are only applicable to certain situations, while others could be understood as ethical in one situation and unethical in another. Every aspect of ethical communication should be considered within the boundaries of the issue at hand.

Introduction

The Business Dictionary defines ethical standards as follows: Principles that when followed, promote values such as trust, good behavior, fairness, and/or kindness. There is not one consistent set of standards that all companies follow, but each company has the right to develop the standards that are meaningful for their organization. Ethical standards are not always easily enforceable, as they are frequently vaguely defined and somewhat open to interpretation ("Men and women should be treated equally, " or "Treat the customer with respect and kindness."). Others can be more specific, such as "Do not share the customer's private information with anyone outside of the company."

Ethical Communication in Business

Every business is dependent on effective ethical communication. It's what makes new policy in government, raises money for nonprofits and strengthens a business. Business communication occurs any time a message is given or received, whether it's verbal or nonverbal, between two businesses, a business and its employees or a business and the public. The messages sent and received by a business need to follow ethical norms that don't offend or make individuals feel uncomfortable.

Significance
Ethical business communication holds great significance on three main fronts: business to business, business to employees and business to the



References: Business Communication Today by Bovee & Thill www.boeing.com/companyoffices/aboutus/ethics/ethics_booklet.pdf www.iabc.com/about/code.htm

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