Illusor Ilusory Truth Effect

A person encounters a lot of misleading claims in one’s daily life which sometimes may even affect in making important decisions. An example of this is when a person, particularly a swimmer, purchases a certain swimsuit that was advertised to have less drag while swimming. As one continues to swim using that certain swimwear and notice that there was a reduction of time every time he/she wears it, they will then believe that this is the cause for his/her boost in performance. An example of According to Hasher, Goldstein, and Toppino (1977), the repetition of statements receive higher truth ratings than those of new statements is a phenomenon called illusory truth effect. Advertisers and politicians mostly know of this truth, thus the reason why repetitive claims, concerning a certain product or campaign, are made to make the audience believe it.
Works involving illusory truth varies in different cognitive subject matters. For example, one would be the use of illusory truth in the the making of false memories (Polage, 2012) and another is when one reads a certain statement over and over again, it will then be perceived as true (Henkel & Mattson, 2011). Recent researches have also noted that illusory truths affect a person’s ability to easily comprehend statements. The repetition of statements make one’s understanding of it easier in comparison to new statements, which leads people to conclude that the repeated statements are more truthful (Unkelbach & Stahl,