Ikea

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Table of Content Pages

1.0 Introduction..........................................................................................................2 2.0 The company’s work environment.......................................................................2 3.0 Strategic management illustrated in the organization...........................................3 4.0 The success of the organization due to external or internal factors ......................5 5.0 Various motivation theories and employee motivation..........................................7 6.0 Biggest challenge in keeping employees motivated...............................................9 7.0 Conclusion.............................................................................................................10 References....................................................................................................................11

1.0 Introduction
This report we chose the organization is IKEA, we will discuss the company's work environment in IKEA and strategic management illustrated in the IKEA organization. Follow by discuss the success of the IKEA due to external or internal factors and the is the IKEA doing a lot to retain talented employees, as well as biggest challenge in keeping employees motivated. IKEA (IKEA) was created in 1943 in Sweden .IKEA's procurement mode is the mode of global procurement, set up 16 procurement trade zone in the world.

2.0 What is it like to work in the chosen organization? What is your assessment of the company’s work environment?

IKEA provides staff with a good and humane working environment. Such as stores and office buildings are IKEA designed and built by IKEA IKEA's work environment in accordance with IKEA's own style decoration, the color of the working environment here is very bright. IKEA there is a large, bright, well-designed staff restaurant, employees can enjoy all drinks free daily meal times there is no specific. IKEA dedicated staff lounge and smoking room. In addition, IKEA employees and managers are very equal, and you may at first glance simply could not tell who is the manager, who is the staff. These environments, the relationship between design and construction, are designed to ease the pressure on staff, promote staff relations.

IKEA provides employees a flexible and comfortable physical work environment. IKEA office staff, they are free to allocate their work time.For employees of IKEA stores, IKEA does not encourage them to work overtime. Employees only limit themselves to higher job promotion opportunities are not many. IKEA to employees in different locations work opportunities.IKEA global recruitment opportunity for the internal staff first of all, regardless of the country in which the employees can see the work opportunities in other countries, and can make an application. For example, Shenzhen Human Resources staff to Sweden to work for two years; Chengdu store opening, some employees also apply to Chengdu. Now working in China's foreign colleagues from over 70 different countries..[Reuters 2008]

3.0 How is strategic management illustrated in the chosen organization? Brand Management
For most retailers, the manufacturer's brand is still the mainstream, brokers brand can only be a useful supplementary part must not be distracting. Whether Wal-Mart or Carrefour. This actually means that only control channels of the brand, but can not control the brand equity. However, IKEA is not satisfied merely to control even the world's largest household products channels, it would prefer their own brands as well as its own proprietary products can eventually cover the world. Based on this concept, IKEA has always insisted on personally design all products with its patented, each year more than 100 designers in the crazy work day and night to ensure that all products, all patent. For IKEA, will never exist so-called "pressure...
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