Ib Project
A. i. Nature of Business
Olam International is a global integrated supply chain manager dealing commodities. They hold leadership positions in agribusinesses such as coffee, cocoa, spices, nuts and rice. Also, they are the leading supply chain manager in industrial raw materials such as wood and cotton.
ii. Company’s Background
The Kewalram Chanrai Group established Olam in 1989 in Nigeria. Their initial objective was to secure strong currency earnings to meet the foreign exchange requirements, through non-oil based export operations. This success brought them to becoming an independent sourcing and export company. Over time, they moved their headquarters to London. The company that began exports of raw cashew nuts from Nigeria to India now grew and began exporting other commodities like cotton and cocoa beans from Nigeria. Olam’s growth strategy was by its clear focus on its core business, supply chain management of agricultural products. Expanding from Nigeria into West and East Africa and India and eventually it made its mark in Singapore in 1995 where it moved base from London to Singapore.
Olam then became Olam International Limited and reorganized their global agribusiness. Singapore was its headquarters and trading center for all operations. Today, Olam has expanded to over 65 countries with over 20 products. iii. Strengths
Specific strengths are key to how Olam International has become a leading global integrated supply chain manager in agricultural products and food ingredients.
Their consistent performance across both economic and commodity cycles are their main success today. This success is also because of their diversity into the agribusiness. To be specific, they supply over 20 commodities organized into 5 categories and supplied to over 65 countries.
However, even though being an integrated supply chain manager, Olam’s focus on food
Olam International is a global integrated supply chain manager dealing commodities. They hold leadership positions in agribusinesses such as coffee, cocoa, spices, nuts and rice. Also, they are the leading supply chain manager in industrial raw materials such as wood and cotton.
ii. Company’s Background
The Kewalram Chanrai Group established Olam in 1989 in Nigeria. Their initial objective was to secure strong currency earnings to meet the foreign exchange requirements, through non-oil based export operations. This success brought them to becoming an independent sourcing and export company. Over time, they moved their headquarters to London. The company that began exports of raw cashew nuts from Nigeria to India now grew and began exporting other commodities like cotton and cocoa beans from Nigeria. Olam’s growth strategy was by its clear focus on its core business, supply chain management of agricultural products. Expanding from Nigeria into West and East Africa and India and eventually it made its mark in Singapore in 1995 where it moved base from London to Singapore.
Olam then became Olam International Limited and reorganized their global agribusiness. Singapore was its headquarters and trading center for all operations. Today, Olam has expanded to over 65 countries with over 20 products. iii. Strengths
Specific strengths are key to how Olam International has become a leading global integrated supply chain manager in agricultural products and food ingredients.
Their consistent performance across both economic and commodity cycles are their main success today. This success is also because of their diversity into the agribusiness. To be specific, they supply over 20 commodities organized into 5 categories and supplied to over 65 countries.
However, even though being an integrated supply chain manager, Olam’s focus on food