Hwa Tai

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  • Topic: Advertising, Poster, Billboard
  • Pages : 10 (2731 words )
  • Download(s) : 1863
  • Published : November 29, 2009
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Executive Summary …………………………………...pg 3

Objective and Target Audience………………………...pg 4

Creative Strategy……………………………………….pg 5

TV Commercial Storyboard…………………………….pg 6- pg 8

Media Plan……………………………………………...pg 9 – pg 11

Costing…………………………………………….pg 12 – pg 18

Conclusion………………………………………………pg 19

References………………………………………………pg20

Appendices……………………………………………...pg21 – pg25

Executive Summary

For the advertising campaign is held up to promote the product of Hwa Tai from our company client, Hwa Tai Industries Berhad (HTIB). This campaign objective is bring out the Hwa Tai new image and attracts consumer attention and will go to buy the Hwa Tai products. Hwa Tai Industries Berhad (HTIB) is one of the premier and long established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. Since then, this fast expanding company has grown to be one of the largest players in the biscuits industry in the country and produce a fine, wide range of superior quality biscuits. It has been successfully marketed domestically and internationally through HTIB’s own vast and comprehensive distribution network. Hwa Tai biscuits are marketed under the brand name or trademark of “HWA TAI” and “LUXURY”. Hwa Tai is take pride in their excellent innovation and high quality products which have firmly entrenched us not only in Malaysia but also in over 56 countries around the world. Hwa Tai is keenly involved in the integrated supply chain of their products, from manufacture to sales to distribution throughout the entire trade channels. Due to Hwa Tai extensive and comprehensive distribution network, their company is also carrying product and brands by other principals for the Malaysian market. Our Company, CREATION Company is going to advertise and promote Hwa Tai product is Luxury Vegetable Cracker which is new image and products for Hwa Tai. Our company belief Luxury Vegetable Crackers is high quality and product for Hwa Tai. For these product, will attract more public attention.

Objective

The objective of advertising campaign is bring out the Hwa Tai new image to the publics and attracts consumer attention to buy the Hwa Tai products. We bring out the news image of Hwa Tai products, new plan to advertise product of Hwa Tai. This can let consumers know more about Hwa Tai company and also it product. New advertising of Hwa Tai product can inform people about Hwa Tai upcoming products and its’ traditional products.

Target Audience
Target audience of this campaign is teenagers and working adults. Products of Hwa Tai are more convenient and easy packaging, so it suitable for nowadays teenagers and working adults.

Creative Strategy

The theme of Hwa Tai Luxury products is “To Enjoy”. The slogan of Luxury is “Let Hwa Tai be With You Every Moment”. Our company use posters and magazines to advertise Hwa Tai Luxury product. Through posters and magazines, they can easily show the message to the publics about the Luxury products that we are promoting.

The Luxury vegetable crackers are made from natural ingredients. The Luxury vegetable crackers packaging are convenient for teenagers and working people. It gives people energy regardless of students, working people, or teenagers.

The first photo is for poster, is about the two students who need energy to concentrate in their class, so they enjoyed Hwa Tai Luxury vegetable cracker to fulfill their satisfaction. The settings will be in a classroom. (Refer to photo 1 in appendices)

The second photo is use in magazine, it is about two female office ladies who just came back from work. One of them takes out the Luxury vegetable crackers and gave it to her friends where they shared and enjoyed the cracker together. This photo allows the working people feel packaging of Luxury vegetable crackers are convenient and suitable for them. The settings will be on a street and on the way back...
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