Human Trafficking Campaign Paper
The Churchill College
Human Trafficking Campaign
Business Management
Jessica Gómora, Bruno Carranza and Camila Gutiérrez.
April 30th, 2015
1. Table of contents
Introduction………………………………………………………………………... 2
Marketing campaign plan………………………………………………………….. 3
Market research plan………………………………………………………………. 4
Market research execution…………………………………………………………..5
Market research result analysis………………………………………………….. 6, 7
Market campaign posters…………………………………………………………… 8
Conclusions and reflections………………………………………………………… 9
Bibliography………………………………………………………………………. 10
Appendices………………………………………………………………………... 10
2. Introduction
Trafficking of people is a serious crime and a grave violation of human rights. Every year, thousands of men, women …show more content…
And it is really disappointing and sad to know that. There are those who devote their money and time on campaigns of greenpeace, animal rights, and the end of poverty and those are things that we all see all the time in the media; But what about human trafficking? Most of the time, media doesn’t show how bad is this cause, we never see it on TV, or hear about that in the radio and news. We never know about the young girls, little boys and womens from all ages that are victims of human trafficking.
During our market research, we didn’t expect to find out that not a lot of people from the world especially from Europe, know what is human trafficking, most of the people that knew which things were suitable under the term were people from America, especially from the South. This was not shocking or weird at all because from the news and social media we know that South America is a place where different kinds of Human Trafficking occur on a regular basis, it’s one of the main issues in the continent.
But we wonder why is not that important for the rest of us? What we have learned after during this research is that nowadays we live in a society where material things are the most important things in our lives and it is really impressive how we never take a minute to think what is happening around the world and how many people are victims of
Human Trafficking Campaign
Business Management
Jessica Gómora, Bruno Carranza and Camila Gutiérrez.
April 30th, 2015
1. Table of contents
Introduction………………………………………………………………………... 2
Marketing campaign plan………………………………………………………….. 3
Market research plan………………………………………………………………. 4
Market research execution…………………………………………………………..5
Market research result analysis………………………………………………….. 6, 7
Market campaign posters…………………………………………………………… 8
Conclusions and reflections………………………………………………………… 9
Bibliography………………………………………………………………………. 10
Appendices………………………………………………………………………... 10
2. Introduction
Trafficking of people is a serious crime and a grave violation of human rights. Every year, thousands of men, women …show more content…
And it is really disappointing and sad to know that. There are those who devote their money and time on campaigns of greenpeace, animal rights, and the end of poverty and those are things that we all see all the time in the media; But what about human trafficking? Most of the time, media doesn’t show how bad is this cause, we never see it on TV, or hear about that in the radio and news. We never know about the young girls, little boys and womens from all ages that are victims of human trafficking.
During our market research, we didn’t expect to find out that not a lot of people from the world especially from Europe, know what is human trafficking, most of the people that knew which things were suitable under the term were people from America, especially from the South. This was not shocking or weird at all because from the news and social media we know that South America is a place where different kinds of Human Trafficking occur on a regular basis, it’s one of the main issues in the continent.
But we wonder why is not that important for the rest of us? What we have learned after during this research is that nowadays we live in a society where material things are the most important things in our lives and it is really impressive how we never take a minute to think what is happening around the world and how many people are victims of