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Hrm Practices of the Mcdonald’s Chain

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Hrm Practices of the Mcdonald’s Chain
SUMMARY

This report was written in order to identify the HRM practices of the McDonald’s chain. Moreover, the choice of the company, its market and its current global position was approached in the purpose to outline the importance of the company.
The report was focus on McDonald’s to evaluate the change needed to the future regarding the current approach to HRM. Also, staffing issues were considering within McDonald’s as a part of any future decision on continuing global expansion.
To build this report, was using first hand research from academic sources, secondary articles from newspapers, journal, videos and web site and finally knowledge about Human Resource Management and McDonald’s policies.
The main findings of the report were to target HR approaches with models and theories in order to write future changes within McDonald’s company. It was concluded that organisation requires be aware about competitors and economical changes in the purpose to stay the most attractive and successful fast-food chain.

CONTENTS PAGE

Summary
1 Introduction 2
2 McDonald’s organisation 2
2.1. HRM approach of McDonald’s 2
3 Evaluation of possible changes needed 5
4 Staffing Issue 6
4.1. Ethical aspect of culture 6
4.2. Supply of potential employees 7
5 Conclusion 9
6 Recommendations 9
Bibliography 10 LIST OF FIGURES

1.0 EPRG framework and companies size 3
2.0 Talent Management Model 8

1 INTRODUCTION
In 1954, the first restaurant of the chain was opened in the world. Today, more than 32,400 restaurants are managed by McDonald’s to provide to customers “high quality food, quick service and value for money everyday” (Investor in People, 2008). Currently McDonald’s is archetypal multinational restaurant chain. Indeed, needless to specify that the fast food restaurant chain ranks first in the market place with over £23 billion turnover in 2009 (McDonald’s Corporation, 2009) ahead of many organizations. Currently, the company is



Bibliography: About McDonald’s (2011) About McDonald’s [online]. Available from: [Accessed on 7 February 2011]. Adamy, J. (2009) McDonald’s Seeks way to keep sizzling. The Wall Street Journal, 10 March, p.27. Adamy, J. (2010) McDonald’s may drop health plan [online]. Available from: [Accessed on 9 February 2011]. Anon. (2010) Promoting Equality & Diversity in the Irish Hospitality Sector. Irish Hospitality Institute. Armstrong, M. (2009) Armstrong’s Handbook of Human Resource Management Practice. 11th ed. London: Kogan Page. Bowie, D. and Buttle, F. (2004) Hospitality marketing: an introduction. 1st ed. Oxford: Elsevier Butterworth-Heinemann. Bratton, J. and Gold, J. (2007) Human Resource Management, theory and practice. 4th ed. Basingstoke: Palgrave Mcmillan. Curin D. B. (2002). McDonald’s International : Strategies for Cloning a Golden Egg, IBEC, St. Norbert’s College. Investor in People (2008) Case Study: McDonald’s [online]. Available from: [Accessed on 3 February 2011]. Green, C. (2004) Cultural Diversity and Broadcasting Regulation. Forum Barcelona 2004. Hill, C. W. L. (2005) International business: Competing in the global marketplace. 5th ed. New York: McGraw Hill. LearningExecutive (2010) At McDonald 's: None of Us is as Good as All of Us -- TRAINING IS KEY [online]. Available from: [Accessed on 5 February 2011]. Leopold, J. and Harris, L. (2009) The strategic managing of human resources. 2nd ed. Essex: Pearson Education Limited. Marchington, M. and Wilkinson, A. (2005) Human resource management at work: people management and development. 1st ed. London: Chartered Institute of Personnel and Development. Mathis, R.L. and Jackson, J.H. (2008) Human resource management. 13th ed. Mason: Thomson Learning Acadamic Resource Center. McDonald’s Best Practives (2011) The road to sustainability [online]. Available from: < http://bestpractices.mcdonalds.com/ > [Accessed on 6 February 2011]. McDonald’s Corporation (2010) McDonald’s Annual Report 2009 [online]. Available from: [Accessed on 3 February 2011]. Mitchell, L. (2009) David Fairhurst interview: Managing the workforce in recession[online]. Available from: < http://www.hrzone.co.uk/topic/managing-people/ > [Accessed on 6 February 2011]. Motwani, J., Harper, E., Subramanian, R. and Douglas, C. (1993) Managing the diversified workforce: current efforts and future directions. SAM Advanced Management Journal. Vol.58. Nickson, D Pollitt, D. (2010) Golden jobs under the McDonald’s arches. Human Resource Management International Digest. Vol.15 No. 1, pp. 23-26. Pollitt, D. (2007) McDonald’s serves up better customer care and low employee turnover. Human Resource Management International Digest. Vol.18 No. 1, pp. 36-38. Ritzer, G. (2010) McDonaldization: the Reader. 3rd ed. London: SAGE Publication. Sharan, V. (2009) International Business: Concept, Environment and Strategy. 4th ed. India: Dorling Kindersley. Smith, A. F. (2006) Encyclopedia of junk food and fast food. 1st ed. Wesport: Library of Congress. Sullivan, N. (2011) McDonald’s team working on strategy for pension changes [online]. Available from: [Accessed on 8 February 2011]. Terry, K. (2010) McDonald’s may drop hourly worker coverage, exposing a healthcare reform gap [online]. Available from: < http://www.bnet.com/blog/healthcare-business/ > [Accessed on 9 February 2011]. Torrington, D., Hall, L. and Taylor, S. (2008) Human Resource Management. 7th ed. Essex: Pearson Education Limited. Treven, S. (2001) Human Resource management in International organizations. Management. Vol.6 No. 1-2, pp. 177-189.

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