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chapter 1

Developing Yourself as an Effective Learning and Development Practitioner
In t r od u c t Io n
This chapter begins with a look at what is required of L&D professionals and how L&D roles are specified. We discuss the CIPD HR Profession Map and how we can use it to assess our professional development needs. We then move on to look at how we deliver our L&D service, considering: who are our customers, how well do we meet their needs and what can we do to improve our service delivery. In the final section of the chapter we look at the concept of Continuing Professional Development (CPD) and give some practical tips on how to complete a CPD Record and select activities for professional development.

lea rn ing ou tc omes
When you have read this chapter you should be able to:
●● ●● ●● ●● ●●

explain why developing yourself as an L&D professional is essential identify professional requirements of L&D roles define your customers and their requirements describe key aspects of delivering an effective L&D service explain the concept and process of continuing professional development and produce your own CPD records discuss key factors to consider when selecting activities for your own development.

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B e in g an e ffe c tive l &d pract it ion er
The L&D profession is a wonderful profession to belong to. As a career it offers constant variety, the satisfaction of seeing the results of your work, recognition in many different forms – and endless opportunities for learning. Of course, the profession is not without its challenges, frustrations and occasional upsets, but in our experience trainers love their work. Learning and development roles are rarely a ‘first career’. Often we spend a few years developing expertise in a technical area or operational role and then move gradually towards helping others to gain the same expertise. This creates a sort
A free sample chapter from Introduction to Learning and Development Practice. by Kathy Beevers and

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