How to Write a Master Thesis

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1. Introduction 4
1.1. FORTEKS AB 5
2. Thesis Purpose 5
3. Research Questions 5
4. Thesis Objectives 6
4.1. Primary Goals 6
4.2. Secondary Goals 6
5. Unique Contribution 7
6. Study Methodology 7
7. Work Breakdown Structure 7
8. Time Schedule / Gantt Chart 9
9. Thesis Organization 10
10. Risks 11
10.1. Expected Risks 11
10.2. Risk Analysis 11

Title, title, title

Start your thesis project plan by finding a suitable title for the thesis. Think about including the keywords that would be useful for you, further in your career. For example if you want to work on “e-marketing” after your degree, do use the word in your title.

Examples :

An E-Marketing Plan for Forteks AB : A Hands-on Approach
Business plan for portable ISP in Bangladesh
Trends in Digital Marketing
In your title , don’t forget to include your project examiner’s and supervisors’ names.

Revision History

Every project plan or even every important document has to have a “Revision History” table in which you have columns like “Date”, “Version”, “Description” and “Modifications” so that the reader can see what has been changed and what not before reading the whole document.

Introduction

This where you write about the purpose of the report and the sections of it. It is also wise to give a brief information about the company and the industry that it operates in if you are going to write your thesis at a company.

[You should have a sub-section to give a detailed explanation about the company]

Thesis Purpose

As the name states, this is where you write your purpose or goal. What are you looking for ? Are you trying to find the truth of the life or do you have a hypothesis to prove ?

Research Questions

Here is an important section where you present your research questions. Generally there are not so many main questions but they can be augmented by sub-questions. For example :

How do small-sized companies seem to use Google Ads ?
How is customer service used to affect the online customer experience ? Thesis Objectives

In this part, you as a student must list down your “Primary Goals” and “Secondary Goals”. The first one is usually a break-down version of your thesis purpose and the latter is more general things like “applying theory to real-life situations” or “having experience in Swedish business life”.

Unique Contribution

This part is really important for the thesis supervisors and professors from the school. Since master thesis is really different from the bachelors thesis, they expect you to have a – at least small – footprint in the academic world. They would like to see some uniqueness about your work. Yet, you can do the same research as other thousand people, but you can do it in another way which will make your contribution unique.

Study Methodology

This part is where you write if you are going to interview people or use primary data with experiments or etc. Take a look at the scientific approaches to write something meaningful here.

Work Breakdown Structure

Based on the goals of the thesis the activities should be broken down in a reasonable manner. A Work Breakdown Structure (WBS) is exactly what you do in this part. You can have stages like “Initial Stage” and list down all the actions that you will take during these stages.I have followed an iterative way of working for my thesis plan.

Example :

First Iteration :
Review the literature (including articles and online guides) regarding e-marketing strategies. Make a short-term action plan based on the literature review. List down the requirements for the action-plan.

Implement the action-plan.
Analyze and evaluate the results of the first iteration.
Revise the strategy and reflect upon the consequences.
Make a report of the experiences and reflections.
Optionally you can state your deliverables and milestones in...
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