How Media Defines Femininity

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How Media portrays Femininity

Whenever we watch Television or consume any other media we get confronted with female stereotypes. Thus the media influences our view of the world and often even determine our view of the world. One particular example is the definition of femininity and portrayal of women in the media. So Whatever the role, televisions, films and popular magazines are full of images of women and girls who are typically white and desperately thin.

The media portrays a very stereotypical view of women and femininity. Additionally the media dictates standards of beauty and fashion and therefore supports the large beauty- and fashion industry. However the stereotypes portrayed in the media are mainly the same.

There are mainly four stereotypes of women portrayed in the media.

The femme fatale is a women who usually uses all of her cunning and sexual attractiveness to gain her independence by flirting and charming other men. The femme fatale occurs in nearly every Hollywood production at one time or the other.

The next stereotype is the supermom. The supermom is usually white, married, middle aged and has at least two children. She manages not only the household but the whole family and portrays an idealistic stereotype of a lovely and caring mother.

Another typical female stereotype occurring
all over the media is the sex kitten. The sex kitten is mostly a young woman who has thought to have a great sex appeal: However she differs from the femme fatale since she does not want to gain independence but rather want to have fun with the man. The sex kitten can be seen as a purely sexual object.

The last stereotype of women just recently evolved. A golddiggger woman is a woman who associates with or marries a rich man in order to get valuables from him through lifestyle, gifts, divorce settlement or getting to pay the cab fares home. This creates an image of women exploiting man.

However this stereotyping of women in media is...
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