In this competitive airline industry ,airlines are competing on pricing strategies due to the competitive substitute in the industry , price is the main factor influencing customer choice however
Malaysia airlines are able to compete with other airlines company , putting more effort in winning customer interest is one of the important factor. In order to win customer trust and confidence, giving deals, promotions, and brand loyalty are of the fundamental pillars of any organization. Giving the most common example of firms keeping their brand loyalty is by accessing membership-card. Malaysia airlines can include facilities to their membership cards to penetrate the market within potential customers, such as giving promotions based on the percentage level according to the customer credibility. When customers travel, Malaysia airlines facilitate customers with credit points which can be redeem for discount or upgrading economic class to business class seats in future travelling. However, it is important to prevent customer’s reluctance becoming a member of Malaysia airlines, application of membership cards to all the customers should be simplify by reducing terms and conditions.WInning customer satisfaction in order to meet the competition challenges, Malaysia airlines involve themselves in Corporate Social Responsibility (CSR) which is a process that encourages companies involve in activities that embrace responsibilities in social benefits, including environment, customers, employees, communities. With CSR, Malaysia airlines can strive for a distinctive selling proposition in the competitive airlines industry and play a part in building customer loyalty based on unique moral values such as Provide helping hands in the unfavorable conditions . CSR can improvise the employees efficiency, because they will contribute better productivity and prove them more productive towards the firm or organization when the company provides flexible environment and...
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