HOSP 590 - Week 1 Assignmnent
Part C, Page 28
Design and write a description for the following event, incorporating the six critical dimensions of an event experience including anticipation, arrival, atmosphere, appetite, activity, and the amenities. A pharmaceutical company exhibiting at a medical convention trade show in your city wants to host an off-site evening hospitality reception for 200 of its best customers, featuring a theme that celebrates the local culture.
Below you will find a description of an off-site evening hospitality reception for 200 of the pharmaceutical company’s best customers. In order to have a plan well developed, it is important to incorporate the six critical dimensions of an event experience. Of course, the very first step would be to conduct a meeting that involves everyone that will be involved in the planning of this event to discuss the purpose, goals and objectives of this event. We know that we’re targeting 200 of the pharmaceutical company’s 200 best customers and theme would be “customer appreciation day”.
ANTICIPATION
Once we’ve agreed on the purpose, goals and objectives of the event, we would be printing flyers to be handed out during the medical convention trade show as a reminder to our customers. We will begin by sending a special invitation to our customers with a description of the event with an RSVP card so we can get an idea as to how many customers would be interested in attending the event. By doing this, we can determine if we would have room for last minute requests that could possibly arise at the medical convention trade show. This invitation would include the purpose of this event and prepare our guests for the experience. We would also include the date, time and location. We would also need to know ahead of time if our customers will need transportation services. It would be important for me to get a better understanding of who is considered a “best customer” so I can determine if we should try to promote this event in
Design and write a description for the following event, incorporating the six critical dimensions of an event experience including anticipation, arrival, atmosphere, appetite, activity, and the amenities. A pharmaceutical company exhibiting at a medical convention trade show in your city wants to host an off-site evening hospitality reception for 200 of its best customers, featuring a theme that celebrates the local culture.
Below you will find a description of an off-site evening hospitality reception for 200 of the pharmaceutical company’s best customers. In order to have a plan well developed, it is important to incorporate the six critical dimensions of an event experience. Of course, the very first step would be to conduct a meeting that involves everyone that will be involved in the planning of this event to discuss the purpose, goals and objectives of this event. We know that we’re targeting 200 of the pharmaceutical company’s 200 best customers and theme would be “customer appreciation day”.
ANTICIPATION
Once we’ve agreed on the purpose, goals and objectives of the event, we would be printing flyers to be handed out during the medical convention trade show as a reminder to our customers. We will begin by sending a special invitation to our customers with a description of the event with an RSVP card so we can get an idea as to how many customers would be interested in attending the event. By doing this, we can determine if we would have room for last minute requests that could possibly arise at the medical convention trade show. This invitation would include the purpose of this event and prepare our guests for the experience. We would also include the date, time and location. We would also need to know ahead of time if our customers will need transportation services. It would be important for me to get a better understanding of who is considered a “best customer” so I can determine if we should try to promote this event in