V Embassy Suites
Two Chains With One Name
The company spun off its international operations into a separately traded company on December 1, 1964, known as Hilton International Co.. It was acquired in 1967 by Trans World Corp., the holding company for Trans World Airlines. In 1986 it was sold to UAL Corp., the holding company for United Airlines, which became Allegis Corp. in an attempt to re-incarnate itself as a full-service travel company encompassing Westin Hotels and Hertz rental cars in addition to Hilton International and United Airlines. In 1987 after a corporate putsch, the renamed UAL Corp. sold Hilton International to Ladbroke Group plc, a British leisure and gambling company, which in May 1999 adopted the name Hilton Group plc.
The former Hilton Hotels Corporation headquarters in Beverly Hills As a result, there were two separate, fully independent companies operating hotels under the Hilton name. Those Hilton Hotels outside the US were, until recently,[when?] styled as Hilton International hotels. Because the two chains were contractually forbidden to operate hotels in the other's territory under the Hilton name, for many years hotels run by Hilton International in the US were called Vista International Hotels, while hotels operated by the American arm of Hilton outside the US were named Conrad Hotels. In 1997, to minimize longtime consumer confusion, the American and British Hilton companies adopted a joint marketing agreement under which they shared the same logos, promoted each other's brands and maintained joint reservation systems. At that point, the Vista chain was phased out, while Conrad has been restyled as one of the luxury brands of Hilton (along with The Waldorf-Astoria Collection) and operates hotels within the US, as well as abroad. In 1971, Hilton acquired International Leisure Company, including the Las Vegas Hilton and Flamingo Hilton. In 1998, Hilton spun off its gaming operations into a...