Hershey's- Market Segmentation
|Market segmentation:
Geographic: |
World region or country: United States, Canada, Mexico, Brazil and other international locations, such as India, Korea, Japan, the Middle East, China and the Philippines.
Density: Urban
Climate: Northern, Southern
Country region: West North Central, West South Central, East North Central, East South Central, And New England
|Demographic: |
Age: for all age groups. For example it offers HERSHEY'S Milk Chocolate Bunnies for young ones, Hershey’s kisses for the middle aged and Hershey’s sugar free chocolate for the elderly.
Gender: Male, female
Family life cycle: Young, single, married, single parent, unmarried couples, older married couples.
Income: Seekers (Rs. 200,000 to Rs. 500,000); Strivers (Rs. 500,000 to Rs. 1000, 000).
Occupation: Professional and technical, managers, students.
Religion: Muslim, Hindu, Catholic, protestant, Jewish.
Nationality: United States.
|Psychographic: |
Social class: Upper upper, lower upper, upper middle and middle class.
Lifestyle: achievers, strivers.
Personality: compulsive and ambitious.
|Behavioral: |
Occasions: Hershey launched several products as on regular occasions and special occasions. For example, on Easter, a festival of Christians; Hershey launched: Easter Hershey’s Miniatures Chocolate Bars, Hershey’s Solid Milk Chocolate, Hershey’s Milk Chocolate Bunnies 6-pack, Hershey’s cookies ‘n’ Crème Bunnies.
Benefits: Hershey provides several benefits to
Geographic: |
World region or country: United States, Canada, Mexico, Brazil and other international locations, such as India, Korea, Japan, the Middle East, China and the Philippines.
Density: Urban
Climate: Northern, Southern
Country region: West North Central, West South Central, East North Central, East South Central, And New England
|Demographic: |
Age: for all age groups. For example it offers HERSHEY'S Milk Chocolate Bunnies for young ones, Hershey’s kisses for the middle aged and Hershey’s sugar free chocolate for the elderly.
Gender: Male, female
Family life cycle: Young, single, married, single parent, unmarried couples, older married couples.
Income: Seekers (Rs. 200,000 to Rs. 500,000); Strivers (Rs. 500,000 to Rs. 1000, 000).
Occupation: Professional and technical, managers, students.
Religion: Muslim, Hindu, Catholic, protestant, Jewish.
Nationality: United States.
|Psychographic: |
Social class: Upper upper, lower upper, upper middle and middle class.
Lifestyle: achievers, strivers.
Personality: compulsive and ambitious.
|Behavioral: |
Occasions: Hershey launched several products as on regular occasions and special occasions. For example, on Easter, a festival of Christians; Hershey launched: Easter Hershey’s Miniatures Chocolate Bars, Hershey’s Solid Milk Chocolate, Hershey’s Milk Chocolate Bunnies 6-pack, Hershey’s cookies ‘n’ Crème Bunnies.
Benefits: Hershey provides several benefits to