Herb Kelleher's Culture: Living The Southwest Way

Southwest feels as though their purpose is to “connect people to what’s important in their lives through friendly, reliable, low-cost air travel” (Southwest Culture). On Southwest’s website they show that their culture is built around ‘Living the Southwest Way,’ by a warrior spirit, servant’s heart, fun-LUVing attitude, and working the Southwest way (Southwest Culture). Southwest founder, Herb Kelleher, is one of the main reasons Southwest cultures as admirable as it is. He placed emphasis on Southwest’s culture, and not only that as the leader he lead the organizations in carrying out their strategies and vision. “According to Kelleher, really focusing on every person at the company, not just their work but them personally requires a huge